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Further
Reading ...
Things To Consider Before Buying a Condo Hotel or Resort Residence - Leon Altman
Resort home ownership, such as condo hotels and fractional shares is different from typical home ownership. So it is important to ask certain questions before signing the purchase agreement on a resort property. The following list of questions...

Mind Tricking Sales Letters - Pavel Lenshin
MIND TRICKING SALES LETTERS ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ Hype is everywhere. There are no ebooks on internet marketing, there...

Keeping Your Own Money – NOT Handing It Over To The Taxman. - Leo Rogers
Most people trying to make a crust online (or offline for that matter) are so focused on doing just that, they ignore taking simple steps to ensure that they hang on to just as much of it as they can. Instead, they hand over large lumps of their...

How to start a home business. - Patric Chan
Do you know that it’s possible for a housewife or a ‘one-man-show’ around the world to start a home business for full time income? It’s possible. And I'm going to tell you what you need and how to do it. First you need to get an extra phone...


 

Your Ad -- Who Cares?

Written By:
Denise O'Berry


Junk mail. We all get it. And it goes straight to the trash can. How do you make sure your marketing piece doesn't end up in the round file?

Give it the 'who cares' test. You have approximately five seconds to get your prospect's attention. Make those five seconds count!

1. Start with a grab 'em headline.

2. Follow with a transitional sub headline.

3. Make the body count.

4. Give them a reason to call -- now.

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continued ...
/>Your prospects don't care about your company. They care about themselves and how you can fix their problem, make them more comfortable, save them time or money, or relieve their stress.

What are your marketing pieces doing for your company?


Denise O'Berry helps small business owners identify and execute the steps to grow their business. Find out more at http://www.whatspossible.com






_Additional Resources ...









The 7 Secrets to Getting—and Staying—Out of Debt - Rob Sallay
As vice president of the American Credit Foundation, a nonprofit organization that helps individuals and families manage their debt, Mike Peterson knows firsthand how financial problems can wreak havoc in one’s life. Each day, counselors at the...

Your Budget And Taste For Gadgets Will You Determine What Type Of Cell Phone Accessories You Need - Syd Johnson
There are many items that you can purchase to increase your cell phone use and satisfaction. Here is a short list of the must-haves with a few recommendations on where to find many more accessories for sale. Usually, an earpiece or headset,...

Internal Customer Service – The Key To Productivity & Growth - Carole Nicolaides
by Carole Nicolaides © 2002 http://www.progressiveleadership.com Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known...



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