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Further
Reading ...
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Create Credibility for Success - Nicholas Dixon
Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet “El Dorado”. I did find what I was looking for, nothing more than a fistful of...
Build A Successful Business By Staying Connected - Lawrence Deon
Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you...
Debt Consolidation -- Choose Your Credit Counselor Carefully - Charles Essmeier
Recently passed by Congress, the Bankruptcy Abuse Prevention and Consumer Protection Act of 2005 will require people who are filing for bankruptcy to first undergo mandatory credit counseling. This is probably not a bad idea; after all, many people...
National AMS Users Group Conference Held in Reston, VA - gomembers Inc
[Herndon, VA] The National AMS Users Group (NAUG: http://www.naug.net), a membership organization dedicated to maximizing efficiency and usage of their gomembers’ AMS software solutions held their Annual Conference October 20-22, 2004 at the...
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Winning the Home Business Jackpot
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Written By:
Donna Schwartz Mills
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Well, once again I *did not* win the California Lottery.
I can always tell when things are going well in my life,
because I don't daydream about getting rich quick. When I
was working outside the home full time, I found myself
buying tickets every week and checking the lottery website
on a daily basis. I was simply unhappy with that job and
desperate to quit to stay home with my daughter.
These days, I have a business I enjoy and I rarely notice
the lottery... except when business is slow, which can be
expected from time to time, especially when you're a
one-woman operation.
Since Memorial Day, traffic for my website has plummeted by
about 40% and revenues are bound to follow. This is probably
a natural occurrence tied in to the fact that my audience is
made up of moms with children who are now home from school,
so they have less time to surf the Internet. It happened
last year, I expected it to happen this year, and tried to
budget for it... but the buzz about the economy got my mind
thinking about a quick solution, and when the jackpot hit
$141 million a few weeks ago, I bought myself a $1 fantasy.
Needless to say, I am one dollar poorer and still looking
for ways to get over my seasonal hump, and you may
be, too.
It is tempting to step back business activities dramatically
and take a long vacation. This makes sense - but only to a
point. By all means, slow your pace and enjoy time with your
family - that's why we're working from home in the first
place. But don't neglect your long-term goals... because
just as a summer downturn is a predictable occurrence,
September is only just around the corner and back to
school starts the busiest selling season of the year. Ignore
your business and marketing plans and you risk having to
play catch-up and losing profits.
So what should we be doing this summer to stay on track?
Here are some suggestions to help you 'have your barbecue
and eat it, too:'
* With the - continued below ...
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continued ...
year half over, this is a great time to
review and fine tune your business and marketing plans.
Gather your numbers, see how you've been performing and
what you might change to improve them.
* Brainstorm your fall marketing campaign. Be ready to go by
mid-August and watch your September sales soar.
* If some activities don't seem to be working, try something
new. Slow times are great for testing new products,
methods and opportunities. If they don't work, you can
easily shift gears back - and if they do, just think how
much mileage you'll get when your customers are back in a
buying mood.
* If your family vacation or outings include some long, lazy
days at the beach, forego the usual romance and mystery
novels and tote some new business books. Find out what's
new by subscribing to Amy Shellhase's BookReviewZ ezine:
* Fewer summertime customers could give you more time for
networking. Attend a meeting of your local Chamber of
Commerce or professional association. There's nothing like
the power of professional referrals for attracting new
customers to your base!
* If customers aren't coming to you this summer, try going
to them. Look into getting a booth at your local farmers
market or summer fair. If it's too costly, you may try
teaming up with some complementary businesses.
Inc. Magazine's June issue was its annual 'State of Small
Business' report, with some interesting insights courtesy of
USC Business School's William B. Gartner.
Gartner told Inc. that 'effort and momentum' are key to
entrepreneurial success. Keep both going and your business
will survive a summertime slump. It may not be as exciting
as a big lottery win, but it's a heckuva lot more
attainable.
About the Author
Donna Schwartz Mills writes about the specific needs of
work at home parents at: http://parentpreneurclub.com/cgi-bin/art/pl.cgi?j1
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| _Additional Resources ... |
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Become an Internet Marketing "GURU" - Virgil Reich
Become one of Internets Marketing Guru’s by using Virgil’s Tips, Tools, and Opportunities. These tools, Tips, and Opportunities will supply the information necessary to make you wealthy by marketing via the internet. To market any product or...
Are You Hearing Everything Your Customer, Peer, Boss, Supplier Isn't Saying? - Linda Talley
Only 7% of what we say is verbal! The other 93% is nonverbal! How do you think Dr. Phil got his start? Reading the nonverbal communication of prospective jurors as a jury consultant. And that's why he's not afraid to call someone on a lie on his...
Ask The Right Questions To Assure Your Success! - Lena Sanchez
Ask The Right Questions To Assure Your Success! by Lena Sanchez Thomas Jefferson wrote: "Nothing can stop the man with the right mental attitude from achieving his goal; "Nothing on earth can help the man with the wrong mental attitude." You can...
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