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Further
Reading ...
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Buying and Selling Distressed Houses for Maximum Profit - Jeanette Joy Fisher
If you want to become a real estate investor, find a "fixer-upper" owned by an anxious seller. Finding distressed houses at bargain prices, fixing them up, and then selling them on a consistent basis can make you a millionaire. Why Sellers Sell...
Gripes, grumbling and Complaining about your Place of Work - Roger Riney
Does that go on at your place of work? Of course it does. It's very rare that it doesn't, especially where there is a lot of employees. A lot of gripes I hear about is the management and the pay. Those are the most favored of most employees it...
How To Write E-mail Messages For Phenomenal Results - Ewen Chia
Would you be interested in getting 10 times better results from your current e-mail marketing campaigns? While the above is a hypothetical figure, it sure got your attention didn’t it… Though most successful marketers use e-mail marketing as an...
Don't Just Sit There, Write A Newsletter Article - Vern Anderson
Need traffic? Write an article. Need sales? Write an article. Need Your Name branded? Write an article. Writing newsletter articles can do all of these and more. You can get exposure for your web site, newsletter or what ever you are...
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What Is 'Free' Really Worth To Your Business?
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Written By:
Elizabeth Piotrowski
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Everything!
Let me explain - most of us started our own businesses for one
reason - to make money! Of course, money is a good thing, but
sometimes we are so focused on it that we forget there can be
value in other means of exchange.
I am talking about service exchanges, barter and the like.
Offering your service in exchange for another can have a
profound effect on your business, as well as increase
your credibility.
How?
Here's a scenario:
A visitor comes to your site, is interested
in your service and contacts you with their enquiry. They tell
you that they don't have a lot in their budget right now (for
whatever reason), but that if you'll agree, they will give you one
year's free posting at their ad site in exchange for your
services.
Now, before you hit "Reply" and decline the offer, think about
it - you could be throwing away literally thousands of dollars
in sales by saying no!
Let's say that this person's ad site costs you $12 each time
you place a 30 day 'premium' ad. That's $144 per year. Those
premium members probably get listed at the top of the page in
bold text. Great exposure for you! In a nutshell, they are
offering you an entire year's worth of premium advertising
for just a few hours' work!
So how does this increase your credibility? That's an easy
one :)
By being nice enough to accept their offer in lieu of money,
you have not only relieved their financial stress - you have
shown them you've got heart. And believe it or not, there are
still people out there who appreciate that!
Individual - continued below ...
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continued ...
results will vary, but:
-this person may contact you in the future and be able to pay
you with money, maybe even more than you expected (in
appreciation for your past understanding);
- they may propose another service exchange, offering you
something with a greater dollar value (or benefit to your
business) than before;
- they may highly recommend you to their colleagues, which
can generate more business for you (and even if it doesn't
right away, it's traditional 'word-of-mouth' advertising
which is very powerful).
My experiences with this kind of exchange have been very
positive; I've received pro safelist memberships, ad postings,
top banner spots and branded ebooks for free (to name a few).
Obviously, there is an element of risk associated with this
type of payment - so keep your eyes and ears open, do a little
research and most importantly, do the math - if you don't think
their offer is equal to the dollar amount of work you will be
doing for them, then you will either have to do a little more
haggling or respectfully decline their proposal.
Remember the old adage "You can catch more flies with honey
than with vinegar"? It still rings true - especially if you can
reach your customer at the most important (and responsive) of
levels - their heart!
Elizabeth Piotrowski
----------------------------------------
Powerful ad copy is the key to producing the visits and
sales you want. Drop by http://www.strategyadservice.com
for low-cost, effective solutions!
About the Author
None
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| _Additional Resources ... |
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Mutual Funds: What Investors Need to Know About Morningstar Mutual Fund Fiduciary Grades - Sam Subramanian
Morningstar now provides Fiduciary Grades on mutual funds. How does Morningstar determine these grades? How can mutual fund investors use these grades to better manage their portfolios? Mutual fund investors use Morningstar Rating™ as a sign...
3 Ways To Do More With Less Time - Yolanda A Facio
We live in a world where more is expected of us every day. First there were fax machines, now email and cell phones. Our number of communications daily from various sources is extreme. How can we get to all of it in a timely fashion and still get...
Vacation Every Weekend! - Pat Redmond
What else can you do with your airplane? The SERIOUS flyer has a plan that includes business AND pleasure! With proper planning, you'll purchase the airplane that will do both for you. So how do people use their airplanes? THEY FLY TO THEIR SUMMER...
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