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The Truth About Paid Online Surveys - A Question and Answer Session - Chris Ohlson
The Truth About Paid Online Surveys - A Question and Answer Session With thousands of people trying to find a way to make some extra money online everyday, paid online survey sites are popping up everywhere. With so many out there (some good,...
PROVEN METHOD FOR RE-ESTABLISHING YOUR CREDIT - Dave Laforge
Your Credit Report is the most important financial document you will ever have. And it can be reviewed by every creditor, employer, lender, and virtually anyone else with whom you hope to do business with. WHAT IS CREDIT Credit, plain and...
The Art of Being Specific Encourages Focus - Lawrence Roth
Being specific has often been difficult for me. I like to dream big and incorporate everything all at once. That is why going from a hobby to a career with Rothline Entertainment ( http://www.rothline.com ) was more difficult than it needed to be....
7 Tips for Growing Your Business You Do Not Want to Ignore: - Kay Graham Gilbert
Growing companies must always be ready for the next challenge. If you fail in meeting critical business challenges you will not grow. Challenges often require some type of breakthrough. But do not be misled. A business breakthrough does not have to...
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Make Them an Offer They Can't Refuse!
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Written By:
Denise Hall
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Every netrepreneur knows that the most important aspect of building a business is responsive leads. Whether you publish an ezine or just send occasional sales letters via e-mail, if you don't get a good response, you won't have a profitable business.
The old saying, "You can lead a horse to water, but you can't make him drink" applies here. You can send offers to your prospects, but you can't make them buy.
So how do you turn those prospects into buyers? How do you get them to read, not just skim or delete, your ezine or sales letter?
Make them offers they just can't refuse!
Offline businesses frequently have "Buy one, get one free" specials. Or "Buy one, get one 1/2 off." Or "Today only" sales.
Online businesses need to use those same marketing principles. While the rules on the internet are a bit different than offline marketing, many of the same concepts can be applied with the same results.
How many times have you seen an item on sale that was tempting, but you wanted to think about it before handing over your money? By all means, think about it, especially if it's a large purchase. But if the special is only for "today" or "this weekend", you'll have to decide a little faster, won't you?
Have you noticed that the checkout area at stores always has candy bars, magazines and other inexpensive items on display? Those candy bars sure look good, don't they? The headline on that magazine makes you want to read the article, doesn't it?
Those items are put there on purpose so you'll buy something else while you wait in line to pay for your other purchases. It's called "impulse buying." Retailers have used it for years.
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Another offline marketing tactic is "loss leaders." Retailers advertise an item at or below cost to get customers into their store. Once the customers are there, they'll normally buy more than just the advertised special.
So the retailer takes a loss on one product to sell other products that will bring profits. Pretty clever, huh?
These concepts can, and should, be used for online businesses. Offer your customers a freebie or second item at half price with their purchase of any product at regular price. Or 25% off "Today Only" on one or more of your products.
Customers like to shop for bargains, but on the internet your website, ezine or sales letter can get lost in the vast array of reading material potential customers see everyday.
Make your offer stand out. Your customers will want that candy bar if it comes with a second one for half price. They'll need your newest product if they get one of your other products for $10 off the regular price.
So dare to make them an offer they can't resist! Your customers will get a great deal and you'll have more sales.
Denise Hall is the publisher of Home Business on a Budget Newsletter. She specializes in free and low cost tools and resources to help netreprenuers start and build their businesses on a tight budget. To subscribe to her newsletter
mailto:home_business_on_a_budget@rapidreply.net or visit
http://www.home-business-on-a-budget.com
dmh0226@voyager.net
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The 10 Success Basics For Your Online Business - Sopan Greene
It's always a good time to review what's been working or not working for you in your marketing efforts. Take the time to be honest with yourself about whether or not you're moving forward. There is no such thing as failure. You have to take...
Ok, Great, But HOW? - Keith E Bryan
Welcome to the world of online business. This is the time to get started! Join now and get in before it’s too late! Earn $75K this year with your own online business! Ok, great, but HOW? I know what you’re thinking. If its anything like...
Renovations and Upgrades: Bring it to the Bank Part 1 - Elaine VonCannon
Renovations and Upgrades: Bring it to the Bank Part 1 Renovations and upgrades can increase the value of your home by thousands of dollars when done strategically, intelligently and professionally. Even if you renovate for personal reasons,...
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