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Further
Reading ...
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Should You Start A Home Based Business? - Andrea Hayhurst
Whether or not to start a home based business is probably one of the most important questions that you will ever have to answer. If you are even seriously pondering the question in the first place, then it probably means that there are...
What company does your business keep? - Arun Pal Singh
Copyright © 2005 Arun Pal Singh A man is known by the company he keeps. We have heard that phrase so many times. Our folks have cautioned us often with that in our silly childhood. Do we heed to that advice in our business? Where do you hang out?...
On a Budget? 3 Ways to Drive Traffic Quickly and Cheaply - Rosalind Gardner
After working long and hard to get your new web site up and running, you probably have little patience left to wait months and months to start getting traffic to your site and start making sales! But those search engine submissions are...
How to Shop for a Credit Card - David Medlock
With so many credit card offers available to nearly anyone who wants one, it can be difficult to find a reasonable offer that fits your personal needs. Here are some things to look for when shopping for cards: •Interest Rate: This is one of the...
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Make More Sales By Airing Your Dirty Laundry
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Written By:
Clifford Mee
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There's an old saying, "Don't air your dirty laundry".
If you're selling any product or service either online or offline this is horrible advice.
You see sooner or later, your customers are going to find out the negative aspects of your product. Call it kama if you like, but they will.
And when they discover it, at the very least you'll lose credibility, generate higher refunds and lose customers for life. At the worst your business reputation will get entirely trashed.
This doesn't even take into account your prospects. If your product raises objections with actual customers you can be sure your prospects will pick up on them too.
This is not voodoo. Every point of sale has a vibe. People pick up things unconsciously. If they get an adverse feeling then they back out and you lose another sale.
So what's the answer?
Air your dirty laundry. In fact be proud of it!
If you point out any problems upfront then you're in control.
Let me give you an example...
A friend of mine recently tried to sell his treasured classic car. Unfortunately after test driving it nobody would offer him anything near what he thought it was worth.
He came to me for advice. I asked him what were the things he loved about the car and if it had any quirks or problems. So he poured out his feelings about the car.
Afterwards I wrote down an advertisment for him to sell his car. The first sentence began,"The only thing wrong with this Classic Car is its Classic Brakes." I then went on to describe the many virtues of owning a piece of automotive history.
He sold the car for the full price within 24 hours of running the new advertisment. He was amazed.
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continued ...
If your product is defective in any way a customer may take issue with, then bring it up in your sales copy early. You can even do this in your headline, like I did.
This method kills likely objections dead. And it's these objections which will lose you customers and sales. You'll sell far more product if you then reframe any possible problems as actual benefits instead.
Take a one page unattractive website for instance. Imagine it has no graphics, bare minimum sales copy and sells an ebook for $19.
How can this be easily reframed?
You simply point out this non-flashy website allows you to pass on large cost savings to the customer because you don't need to hire a copywriter or web designer. That's why the customer can get the ebook now at $19 rather than the $39 it would normally be.
You're now providing your prospects with greater value overall and they will thank you for it with sales.
You could also point out your competitions more flashy more expensive product. Just ask the customer what's more important, having more benefits for less money or less benefits for more money?
They'll quickly agree your product must be better.
This then gets them to agree they should buy your product.
You'll make many more sales airing your dirty laundry intelligently.
Copyright 2004 Clifford Mee
Clifford Mee is an author, internet marketer, hypnotist and success life coach. If you want to discover little known 'battle tested' strategies to persuade more customers to spend more money more frequently, then please visit his main website at http://www.marketingpersuasion.com
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| _Additional Resources ... |
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Present your statistics in context for more impact - Helen Wilkie
“I didn’t have 3000 pairs of shoes. I had only 1600 pairs.”—Imelda Marcos Everything’s relative. A million dollars sounds like a lot of money to someone who makes an average salary, but it’s a drop in the bucket to a Warren Buffett or a Bill Gates....
Tips for Variable Data Digital Printing - Kristine Llabres
To have a high quality, versatile and cost effective printings do it through digital printing. And if you want a smart looking customized printed documents, have it with variable data digital printing. You may want it, but you do not know how it...
IS IT ALL HYPE? The Truth About Making Money On The Internet - Tanner Larsson
IS IT ALL HYPE? The Truth About Making Money On The Internet Copyright © Tanner Larsson Http://www.Work-At-Home-Resource-Center.com Where else can you start a business that doesn’t require a fortune? What other types of businesses can you make...
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