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Further
Reading ...
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How To Start Your Internet Business - Michael Tee
Starting an internet business may not be as hard as you think it is. You don’t have to be a computer whiz or a professional copywriter to start an online business. All you need is to put in a little hard work and research how others are doing it,...
Equity loan - Jakob Jelling
An equity loan allows you to borrow money from a lender to the amount of the money you have paid into a property. Equity loans usually refer to home equity where the loan provided is backed by the money you have paid into your home. There is a lien...
Why Work from Home? - Linda McGrory
Have you noticed? There is a lot of publicity these days about working from home - increasing numbers of people are dreaming of leaving the rat race; TV programmes are made showing families leaving the city and moving to a rural retreat; and more...
Q: As a result of my divorce, I'm left with more debt than I can handle. Is there an alternative to bankruptcy? - Susan Oriely
One of the often-unintended consequences of divorce is the burdensome debt that was formerly handled by two, now to be handled by one. Creditors hold both spouses liable for debt incurred during the marriage. Any agreement between the spouses...
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Low Key Marketing
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Written By:
Bob Osgoodby
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Email marketing, if done correctly, is one of the most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today. Spam is the sending of information (usually an ad for a product, service or opportunity) that the recipient did not request. Sending the same message to thousands of people, whose addresses were either purchased from someone or harvested from the Internet is frowned on by most people and illegal in some States.
If you build your own email list and it contains people who have done business with you in the past, that can be an extremely effective marketing tool. Someone who has done business with you in the past, is more likely to use you again if your product or service was up to expectations.
With the ongoing wave of email viruses going around, people are becoming more and more reluctant to open email from strangers. If there is an attachment that could very well contain a virus. The only attachments that are normally safe to open are text files, i.e. ending with a "txt" extension, and images - "gif" - "jpg". But be very sure that the extension does not end in vbs such as - jpg.vbs. Malicious hackers might try to fool you into thinking it is a safe file, but if it has a vbs extension, it very well might not.
With that in mind, here are some highly effective methods to get your advertisement read:
Don't use a phony email address that looks like gibberish or appears to be coded such as 14sTTy@yourdomain.com - this is a dead giveaway of spam and will be summarily deleted by most people.
Don't use "URGENT" or "Re: Here's the information you requested" as the subject if they didn't actually request information from you. Many people use filters to automatically put emails with these subjects in their "trash Bin".
Don't use an email address such as friend@anydomain.com or addressed to friend@mydomain.com. I don't know about you, but I don't know anyone with the name of "friend", and I don't know anyone (nor care to) who calls me "friend".
Never require someone to write you via "snail mail" or call you (long distance at their expense) to be removed from your list. This will simply aggravate people who will pay no attention whatsoever to your ad. Face it - someone who doesn't want to receive email from you is not a potential customer, and continued sending of email only aggravates them - the consequences - continued below ...
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continued ...
of this can be far reaching. You should also never send multiple emails to the same person as that is also aggravating. This happens most of the time with addresses that are harvested from web sites without the owners permission.
Never begin your email with "Thank you for sending information on your money making opportunity, now look at mine" or something similar. People know right up front that this is a "come on" as most of them who receive something like this are not in business.
If your email, has a statement that begins with "This email is not spam..." or you have a statement that announces "Under Bill 1621 TITLE III passed by the Congress this letter cannot be considered spam...", bingo in the trash bin it will go.
Never make promises that are outrageous, as most people are smarter than that. If you had to buy a wheelbarrow to bring in the twenty dollar bills from your mailbox as a result of your business opportunity, why would you share the secret of how to do it with anyone else?
So how can you use email marketing to your advantage in the network marketing game? If you do, you will realize the benefits of this very powerful tool. Build your own mailing lists and advertise in newsletters and ezines. This will give you a "targeted" market that will result in business. Spam will get you very little in the way of business and could potentially get you into difficulty - not worth the risk.
If you keep your product or service in front of your potential clients on a regular basis, you will soon realize the fruits of your effort. One of the best ways, surprisingly, is not to try to sell them on your immediate offering. Get yourself a website and keep the contents there informative and up to date. Use email to let your customers know about the new additions, and give them something interesting to read.
Once you get people accustomed to going to your site, the rest is easy, and this "low key email marketing" will not only be your best course of action, but will pay dividends.
About the Author
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
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| _Additional Resources ... |
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How To Beat The Competition, With The Basics - Ken Leonard Jr
"How To Beat The Competition, With The Basics" By Ken Leonard Jr. ©2002 KLJ Online It goes without saying that having good work habits is essential for success in any business venture, whether online or offline. Online marketing...
Did You Hear The One About The Funny Quiz That Was Walking Past a Graveyard? - Brian Fong
Q. My company publishes a monthly employee newsletter. My boss asked me to write a funny quiz. I'm not exactly a stand-up comic. Help! A. Ah, the funny quiz. Lucky you! It's not often that a company has an official sense of humor that they are...
The Wages of Science - Sam Vaknin
In the United States, Congress approved, last month, increases in the 2003 budgets of both the National Institutes of Health and National Science Foundation. America is not alone in - vainly - trying to compensate for imploding capital markets and...
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