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Further
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How to Create Attention-Grabbing Classified Ads - Jennifer Bosworth
How to Create Attention-Grabbing Classified Ads By Jennifer Bosworth http://www.internetwriters.com Whether you own a business that sells information, services, or products, a classified ad can be just the thing to generate sales and new leads. A...
15 Ways Salespeople Can Get Motivated - Jim Meisenheimer
First, recognize that motivation is an inside job. The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger. Don’t...
Cicadas and Brilliance In Marketing - Jack Humphrey
I have found another nugget of marketing brilliance that I want to share with aspiring entrepreneurs around the world. In this example of marketing brilliance, you will see how innovation and careful planning can result in a brilliant idea and...
Work At Home, But Don't Become A Slave To Your Business - Kirk Bannerman
Although the expressed reasons for wanting to work from home are many and varied, most home based business owners cite the ability to set their own hours as a major factor in their decision to work at home. However, many people that have work at...
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Life-long Learning
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Written By:
Harry K. Jones
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"Life-long learning" is a popular trend that continues to offer vast opportunities to all those who recognize its value. It also applies to more than a single segment of your business.
For instance, consider its application in a key area such as customer service and satisfaction. Do your customers know what good service is? Companies that give poor service hope their customers don't know the meaning of good service. Companies that provide excellent service help them find out. Educating customers as well as employees is a key factor in providing service.
There's nothing that makes a company look worse than making excellent customer service the centerpiece of a massive advertising campaign when its employees haven't been trained to deliver it. Continuing education is as critical for your customers as it is for your employees.
Customer education goes way beyond simply giving classes in product service and usage. You and your employees should be educating your customer informally, every day, about what makes your products and services worth having.
Are your employees prepared to do that? Employees who know the quality differences between your products and/or services and those of your competitors can explain them to your customers. Ignorance of your products and level of service is costly for your customers as well as for you. You owe it to your customers to educate them before experience does -- the expensive way.
Finally, make sure - continued below ...
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you educate your customers in just how far you're willing to go for their benefit. If your employees understand that you are not in the business of merely selling products and services, but rather in the business of caring for your customers' needs, you'll be on the road to success.
Your company philosophy should reflect the fact that you are anxious to listen, be flexible, and respond to your customers needs. If you live by these words, you'll be identified as a customer-driven organization.
Reprint Information
Your organization may reprint this article for your newsletter, online publication, or mailing list. We ask that you print the:
* article in its entirety;
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We would appreciate a tear sheet or electronic copy of the articles you reprint.
About the Author
Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.
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| _Additional Resources ... |
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Home Business Legalities And Tax Advantages - Dean Phillips
Even if you work out of your home, most cities and/or counties require you to have a business license and/or permit. Check with your local government municipalities to find out what the requirements are for where you live. Depending on where you...
Don't Advertise Your Business- Market It! - Greg Chapman
Copyright 2005 Empower Business Solutions Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only...
Incorporating Your Business - The Easy Way - Paul Sanford
The years of hard work and sacrifice have finally started paying off. What began with a dream and huge gamble with your savings account—not to mention the countless hours of hard work and sweat—is now a viable and financially stable enterprise....
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