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A No-Brainer Way Of Getting Credit And Credit Cards - Andre Vas
What Is Your Credit Rating Now? If you have any charge accounts now, or have ever borrowed from the bank to buy a car, or if you ar paying on a mortgage, there is credit information on you. Up until a few years ago, you could only guess at...
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It’s that time again…the monthly meeting. You break out in a cold sweat just thinking about it. Whether you present to your managers or your employees you are saying to yourself: What if I mess up? What if I repeat myself? What if the audience...
How to Spot a Scam a Mile Off - Elena Fawkner
Received the following forwarded email from a subscriber this morning: "I am an Executive Director with the Nigerian National Petroleum Corporation (NNPC) and a member of the Contract Advisory Committee (CAC). I am seeking your assistance to enable...
The Newest Marketing Course - Llnado Ford
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more...
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Let The Market Choose Your Price?
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Written By:
Stuart Reid
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Setting the correct price is hard for any on-line business, and there are plenty courses and manuals dedicated to this delicate subject.
You want to have a price that will make you a profit, obviously. But you also want to have happy customers who feel you've charged a "fair" price.
The problem is too low a price will make your product seem inferior. Give-away products suffer even more from this "perceived value".
Conversely, if you charge too much (even though the price may well reflect the time and effort put into the product) you may get many disgruntled customers and many complaints which can have disastrous knock-on effects.
So is there a middle ground?
I'm sad to say not really, but there are a few methods you could try including a "crazy" trial I'm currently testing myself...
The most obvious way to decide your price is to see what the rest of the market is charging. This is not as easy as it sounds, since the "rest of the market" will vary widely.
Standard prices for e-books centre around the "magic" $27 figure, going up to around $47. Most ClickBank Merchants, for example, have a $50 selling limit - hence this price.
Seminars, Courses and one-on-one training services usually go for FAR HIGHER prices, up to (and over) a thousand bucks. This is out of the league of most marketers.
There are two ways to look at the problem. A Seller can either earn his daily bread by selling many copies at a low price, or selling a few copies at a high price.
10 x $40 = $400 and $4 x $100 = $400
I've kept the numbers simple, math is not my strong point!
You can see a lot from that comparison. You - continued below ...
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continued ...
will probably put in the same effort to make those four sales as you would ten, right? It's what marketers have told you for a long time.
You'll find many high-ticket items are sold through affiliate programs. This is so the merchant and the affiliate can have a good cut - and the increased exposure from the affiliate army usually outweights lost sales due to the higher price.
Now here's the "crazy" system I'm trying:
Over at http://www.productpacks.com I've introduced "Pick Your Own Price"
Basically, a buyer can pay as much as they want for the item, and be allowed to take it guilt-free. It's like a donation, but it's paid in advance.
Using PayPals "donate" feature it's easy to implement in this in any site.
Why not give it a go on some of your lower-priced items? You may be surprised at the result!
This article is available via Autoresponder at: pricing@netpreneurnow.com
And is available on-line at: http://www.netpreneurnow.com/articles/pricing.html
Or in plain text at: http://www.netpreneurnow.com/articles/pricing.txt
Stuart Reid is webmaster of http://www.productpacks.com and currently sells many Product Collections of ebooks, tools, reports and guides, many on a "Pick Your Own Price" basis.
webmaster@netpreneurnow.com
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| _Additional Resources ... |
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Internet Cyber Cafe Definition - Azani
What is Cyber Cafe or Internet Cafe? Internet cafe or cyber cafe is a place where people can get connected to the Internet while eating or have a cup of coffee using publicly accessible computer. While the main activity in the cyber cafe is the...
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Businesses need to have up to date and accurate account of their business income and expenses. Many business owners and professionals either do not like to do their own bookkeeping and/or prefer to focus their time and energy on other aspects of...
Trust - The Most Vital Component in Leadership - Guy Harris
______________________________________________________ "Trust is the emotional glue that binds followers and leaders together." - Warren Bennis and Bert Nanus "If you don’t believe in the messenger, you won’t believe the message." - James...
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