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Further
Reading ...
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5 Common Free Agent Myths - Paul Bednar
5 Common Free Agent Myths Copyright 2002 Paul Bednar There are numerous myths about free agents. On the surface, they appear not to be myths but facts. However, get below the surface and these misconceptions quickly crumble. This article will not...
Reach Web Site Goals by Understanding the Customer Decision Making Process (Part 1 of 2) - Bobette Kyle
An important question to answer when creating or revising a Web site is "What are the goals of this site?" because the answer will drive your site design and marketing decisions. A good way to choose the correct goals is to think in terms of the...
STOP! Is your business missing it's mark-et? - Aaron Colman
STOP! Is your business missing it's mark-et? Written by Aaron Colman info@ibasics.biz http://www.ibasics.biz I've seen a lot small business go under in the last few years. Most of these were founded by good, well-intentioned people that wanted...
Strong Future - Roger Riney
Thinking of starting your own online business? Or, have you tried a business before and it never got off the ground? Last October I was looking on the Internet for ideas about getting rid of unpleasant odors from the house when I stumbled onto SFI...
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Learning the Lessons of the Pray-to-Succeed Strategy
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Written By:
Copyright 2003, John Calder
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Far too many people start an online business and end up using
a pray-to-succeed business strategy.
If my description seems mean, it is not meant to be so. Rather,
it is intended to get your attention and put you first on the
road to realization and then on the road to real success.
In this article, I will show you examples of pray-to-succeed
businesses. Then I will show you what lessons can be learned
from the examples.
REAL LIFE EXAMPLE #1
http://www.geocities.com/freedebitcard/
In the header and footer of this page, the website author
nearly screams his message "Get your own FREE DOMAIN NAME
and WEB HOSTING !!!"
LESSON #1
If the owner of this website is offering a free domain name
and web hosting, then why is he failing to utilize his own
offerings?
Why is this webmaster hosting his site on Geocities.com, taking
advantage of the Geocities free web hosting services?
It would have been much more powerful for the page to be hosted
on a website with its own domain name!
Perhaps this webmaster will eventually earn his 100 points with
the supplier of the free domain name and web hosting, and then
the webmaster will be able to partake of the free offering.
LESSON #2
As the first lesson pointed out, the free domain name and free
web hosting were not really free. Granted the offer would not
have cost the webmaster any of his money. But, in order to
partake of the "free" offer, the webmaster had to dig up
another twenty people who were willing to accept the same
"free" or-not-so-free offer.
If there is a cost to obtain a free item, then the item is not
really "free."
LESSON #3
How much money is "too much money" to invest in your own
success?
In today's world, you can honestly find places to register your
domain name and host your website for less than $10 per month.
Remember that ten dollars per month is less than 35 cents per
day.
Registering a domain name for one year can be done for only $10
per year at: http://10-domains.com/
Hosting a domain can be accomplished for only $9 per month at:
http://www.Double-Eagles.com
Ten dollars per month might seem like a lot of money when you
are on a budget, but it is a small price to pay to give your
online business credibility.
REAL LIFE EXAMPLE #2
Here is a site that looks really good.
http://www.geocities.com/makemonnetbiz/
Of course, note the Geocities address. Despite the fact that the
content on this site is good, the design is really attractive,
and the pages have remained updated regularly for two years,
there are still lessons to be learned from this site.
LESSON #4
In - continued below ...
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continued ...
the same realm as the free web host, the email address is
also a free web email address. Where is the credibility?
With so many scams and crooks online, people simply do not trust
their money with businesses that appear to be fly-by-night in
their organization.
LESSON #5
One link: extreme-dm.com
It is important to have statistics for your website. You should
know how many people are coming to your website, how many pages
they view, which pages they view, and how they found your
website.
When you are hosting your site on a free web host, you will
not usually have site statistics. As such, a few companies
have sprung up to serve the needs of people looking for site
statistics. Extreme-dm.com is one such company.
Extreme-dm offers a paid package and a free package. Most new
webmasters do not think too much about the catch of the free
package --- they are simply happy to have site statistics. The
catch of the free package is the Extreme-dm logo provides a
direct link to your statistics that anyone --- I mean anyone
--- can view.
By using the free version, you are permitting your competitors
to come and look at your proprietary site tracking data!
LESSON #6
As a follow-up to Lesson five, I want to share a nifty piece
of information with you.
The Extreme-dm program offers their paid program for a monthly
subscription. Their paid plan is on a sliding scale. The base
package runs $5 per month and permits up to 10,000 page views.
For most people this might be more than enough. Each additional
10,000 page views is another $3 per month.
Let us return once again to Lesson #3. How much money is "too
much money" to invest in your own success?
Sure, it might only cost you $5 per month to hide your site
statistics from the prying eyes of your competition --- but
how much money is "too much money"?
Then again, if you buy your own domain name and purchase web
hosting, then you will discover that your web host will provide
site statistics as part of your hosting package.
IN CONCLUSION
Don't be lulled into the false sense of hope given by the
"pray-to-succeed business strategy" of free websites and
free services.
Geocities and all other free service providers are making
their money from all of YOUR hard work. Why should your service
providers be the only ones to benefit from your sweat and tears?
Spend a few bucks to do your online business the right way.
Pray-to-succeed is for the birds.
About the Author
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
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Can There Be Any Other Business Like Your Own Business? by Gerri D Smith Copyright 2004 Word Count 688 “Whatever you persistently allow to occupy your thoughts will magnify in your life.” -Dennis Kimbro, PhD., Author, Small Business Consultant,...
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