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Further
Reading ...
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Shorn Of The Debt Responsibility - cashzilla
With UK personal debt spiralling out of control beyond the £1 trillion mark at a rate of £1 million every four minutes, and the number of declarations of bankruptcy on the increase, the Government has finally implemented measures to ensure lenders...
Setting Up a Toll Gate for Content - Marcia Yudkin
Contrary to dire predictions that people will never pay for content on the Internet, thousands of entrepreneurs are setting up successful subscription Web sites. Whether you have a content site that you plan to start charging for or are in the...
Keep Your Project Moving - Robert F Abbott
I'll admit it upfront. I like starting new projects. Unfortunately, I'm hardly as fond of finishing them. One exception is my book, A Manager's Guide to Newsletters: Communicating for Results, which I did get finished. Even on that project, though,...
Simple Ways to Protect Your Creative Work - Stephen Bucaro
----------------------------------------------------------- Permission is granted for the article below to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
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Increase Your Page Rank Through SEO
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Written By:
Adam Waxler
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Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic.
Remember, “Rome wasn’t built in a day.”
This article provides 10 SEO tips that will build your search engine rank.
1. Title
The Title is (usually) the hyperlink provided in the search results so make sure it’s people friendly. Put the most important keyword first, followed by the 2nd…If you need to have your Company name there (branding), put it at the end.
2. Meta descriptions
Use the keywords once or twice in your Meta description. It can be the text that shows up in the description area of the search engine results.
3. H Tags (and proper use)
Have your keywords in an H1 tag at the top of your page embedded in a good description. Not only will it help your rankings but many times the search engines will actually display it in their results.
4. Keyword positioning (on the page)
Have your main keywords high up in the page (the higher the better). The most valuable real estate on a web page is top left corner – people (& engines) read left to right starting from the top.
5. Number and Quality of inbound links
Each link from another web site acts like a vote of confidence – A link implies that the site believes your site has value.
However, all links are not equal. You must get links from sites that have a similar theme to yours ONLY! Anything else may actually hurt your page rank.
6. Linking Text/Description
When building a link campaign, make sure to use keywords in the link. For example, a link with “click here” doesn’t help you with search engines. A link such as “Internet Marketing” is much more effective (if that’s your keyword).
Also, don’t forget to use keywords in your linking description as well.
For the most thorough ebook on - continued below ...
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continued ...
developing a strong linking campaign read Jack Humphrey’s “Power Linking 2: Evolution!” (http://www.money-teacher.com/PL2.htm)
7. Content is “King”
Not only is quality content what people are looking for, but content is also what the search engines are looking for. Content is basically “food” for the search engines.
IMPORTANT: DO NOT try to “trick” search engines with useless content. Not only won’t this work, but it will bother potential customers. Also, while you want to mention your keyword, DO NOT “keyword stuff”. A too high word density will penalize you – make it natural.
8. File size
Keep file size as small as possible. It will make for faster loading pages, happier visitors and the search engines like them.
9. Bold & Italic
It’s good practice to highlight your keywords in your copy a few times, but don’t overdo it.
10. Alt tags in image links
Search engines can read text but they can’t see a pictures. Putting in Alt text for a graphic tells the search engine what it is about and also helps people who have their graphics turned off. Make sure to put your keywords in your Alt tags.
Here is an example:
Once your site is optimized for the search engines, you can then start submitting your site. Practice these tips and over time you will see your search engine rank increase.
Copyright 2004 Adam Waxler
Adam Waxler owns and operates The Money Teacher web site and publishes The Money Teacher’s Home Business Tips Newsletter teaching others how to reach online success. To get your free newsletter subscription send a blank email to: newsletter@money-teacher.com or visit our web site at http://www.money-teacher.com.
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Old Habits Die Hard in the Third Age Years… - Jim Green
I spent a lifetime in retailing and I’m still at it in retirement; albeit virtually. You know how it goes. You put up a web page and throw in some stock. Your page begets another and another and another until one day you’re looking at...
The Realities Of Market Timing - Robert van Delden
Market timing systems are based on patterns of activity in the past. Every system that you are likely to hear about works well when it is applied to historical data. If it didn’t work historically, you would never hear about it. But patterns...
Achieving financial freedom with Network Marketing on The Internet - Part 7 - Tasos Vasilopoulos
Achieving financial freedom with Network Marketing on The Internet By Tasos Vasilopoulos Part 7 - Time to design - Design the layout of your web pages Introduction This article makes part of a series of 20 articles. The subject of this series is the...
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