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Further
Reading ...
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Leadership Lessons: Piloting in Turbulent Times - Eileen McDargh CSP CPAE
The pace of change impacting the insurance industry has never been greater. From consolidations, mergers, and acquisitions to re-engineering profit centers, creating new product lines and calming a variety of stakeholders, managers are faced with...
The Secret to More Winning Trades is as Simple as Avoiding This Common Mistake - James Clay
If you’re a normal human being, your need to feel good about yourself probably causes you to sell your winners too soon – and -- your need to avoid feelings of regret, causes you to hang on to your losers too long. At one time or another, we’re all...
Free Patent Search Information and tips - Ramaswami Natarajan
Copyright 2005 Tmpsearchers.com Free Patent Search Training in Free Patent Database online The first step to find out if you invention can be patented is to conduct a free patent search online in any free patent information database online....
Absolute Beginners (Part 1) - How to get off to a good start with your home based business - Elaine Currie BA Hons
Once you have made the decision to work from home, you should spend some time in planning and preparation. Having decided that an internet home business is the right thing for you to take up, the decision needs to be made as to what type of home...
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In Praise of Personal Pronouns
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Written By:
Robert F. Abbott
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Rudolph Flesch, a pioneering advocate of readability, put great stock in the liveliness of the written word.
One way of getting that liveliness into our writing, he said, is to use the personal pronouns: you, me, I, we, us, he, she, him, her, and they.
When we use personal pronouns, several important things happen. For starters, we personalize our writing, and that makes it easier for readers to relate to the subject.
For example, which of the following two sentences would be more effective? (1) The use of personal pronouns personalizes written communication. (2) When we use personal pronouns, we personalize our writing.
I think you would agree that sentence 2, with several personal pronouns, is more lively and more likely to be understood. That sentence allows readers and listeners to relate to the words; in other words, there's a personal connection. On the other hand, the first sentence is a collection of abstract concepts.
In using personal pronouns, we also make our writing more like our spoken communication. Listen to almost - continued below ...
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any conversation and you'll notice frequent use of 'I', 'you', and 'we'. It's quite natural to speak that way.
One more point: When we use personal pronouns, we're more likely to use active verbs and less likely to use passive verbs. By passive, I mean the 'to be' verbs, including 'is,' 'are,' and 'be.' When we replace these verbs with verbs that do something, we increase readability.
Try personal pronouns yourself. Take a document that you want others to read and rewrite it to include more of them. In the process of doing that, you're bound to make it more readable. What's more, you'll also make your words more effective.
Robert F. Abbott writes and publishes Abbott's Communication Letter. If you subscribe, you will receive, at no charge, communication tips that help you lead or manage more effectively. Click here for more information:
http://www.CommunicationNewsletter.com
abbottr@managersguide.com
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| _Additional Resources ... |
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Internet Cafe's Common Mistakes - Azani
There are some very common mistakes made by internet cafes owner which may bring down the business. As we might know, it is not easy to attract customer to come to your internet cafe, especially when you got so many competitors around within your...
A Solid Foundation For Your Internet Business - Tracy S Garrett
Odds are, if you're reading this, you either have or want to have your own business. More specifically, your own Internet business. Obviously, I can't possibly know where you are in your discovery process, but I'll assume you've already read a great...
Offline Advertising for Online Companies - Michele Borowsky
The goal of any business should be to reach the most amount of people possible with the right message at the right time and for the right reason. Many people with online companies are missing out completely when all they do is networking, search...
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