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Further
Reading ...
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The How and Why of Goal Setting - Christian Csatari
Athlete’s learn early on in their development that Goal Setting is an important part of their overall training regimen. Successful Business men and women you Know or have read about have always maintained that setting goals was a major step in...
Thought Fixed rate will give you a respite from the perils of variable rates! Think again - Andrew Baker
Slight increases in the interest rates raise your hackles. Tension grips your mind as to how you are going to make the extra payment. Preparations begin right then to provide for the repayment, though it requires a huge cut in the monthly expenses. ...
It´s not your lack of goals that causes a lack of success, It´s the relation between your values and your operations - Kenth Bender
Subtitle: Your Values determine your Motivation and Focus, and your Focus determines your progression, results, and success. by Kenth Bender © 2003 Kenth Bender It is seldom the lack of goals that causes failure, it is more often the lack of...
How to Profit in a Recession - Kevin Nunley
How To Profit in a Recession by Kevin Nunley http://DrNunley.com People all over North America are telling me business is slow. "I can't say there isn't any business," Bob confides. "It's just that it's darned difficult to get sales. I have to...
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I’ll Take Quality Over Quantity Every Time
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Written By:
Kirk Bannerman
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In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity).
For online marketing, it helps greatly to get your website in front of people who are actually looking for the product, service, or opportunity that you are offering. This refers to the concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.
Be wary of “massive action” techniques in this era when many ISPs feel their hottest marketing theme is the blocking of incoming emails, which they decide their customers do not want to receive (they are the self appointed “information police”).
Many of the sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into the list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl the Internet and harvest email addresses) the recipients.
In order to be effective in promoting your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on the Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?
What’s the point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?
It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and - continued below ...
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continued ...
hope that one of your pellets will somehow find its target (you know…throw enough up against the wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher than the results you would otherwise achieve without first taking the time to target your prospects. Once again, quality wins out over quantity.
Many webmasters have not stopped to ask themselves the all-important question…. What is the purpose of my web site? For some reason, many of them seem to think that the purpose of their web site is to give away freebies. Or it could be to be a “showcase” for their products. Or it could be to create links to all kinds of resources. Or it could be to have fancy Flash graphics and build a brand name.
One of the biggest mistakes people new to web design make is going for more "flash" than substance. They bog down their site with a bunch of fancy colored backgrounds, 3-D text, flash presentations, etc. If a visitor to your site is using a 56K connection and has wait to more than 8 seconds for it to load (which can easily happen on sites heavy with graphics), you can expect to lose about 1/3 of your visitors.
If you’re a business, the purpose of your web site is to sell a product or service.
Your web site should have one main focus. It should not be selling a dozen products, a dozen opportunities, or linking to a bunch of different affiliate programs. Presenting too many options has a tendency to confuse your visitor.
When someone visits your site, it should be clearly obvious what one action you want him or her to take.
Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://business-at-home.us
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| _Additional Resources ... |
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Cut to the quick-What is an entrepreneur. The inside story. - Martin Thomas
Enjoying the title of entrepreneur is a hollow feeling. If you have ever been out of work and joined a multi level marketing outfit, or joined the ranks of "commission only" sales reps you are considered to be an entrepreneur. I call it hollow,...
Earn Income By Starting Your Own Home-Based Business - Paul Jesse
Are you interested in starting a home-based business? You may want to work from home for several reasons, including dissatisfaction with your current job, because you have small children or elderly parents that require you to...
Learn How to Market Your eBusiness in Real Time: Dissect, Study, Emulate - Isaiah Hull
Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the...
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