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Further
Reading ...
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Choosing the Right Online Shopping Cart - Evan Stevens
Are you a website owner or a web designer/developer? If either applies, I would venture to say that eventually you'll need an online shopping cart for one of your websites. In fact, almost all new websites today need some sort of ecommerce...
Who can build your own business? - Cecilia Chang
Copyright © Cecilia Chang Anyone can be a boss if you’ve the skills and knowledge. But to be a boss can be easy and difficult. Upon some readings, it seem to me that some entrepreneurs will become a boss easily if their parents are business...
The Top 10 Scams for 2001 - Audri and Jim Lanford
Scams on the Internet are growing -- and with the vast selection, it was hard to only choose ten. We've tried to soften this list with a bit of humor. But please don't let the humor make these scams seem any less serious than they really are. Some...
You And Your Debt Against The World. - David Wilding
Anyone who embarks on a debt reduction program should know the rules for success. There are two. You need to stop adding to your debt. You need to find extra money to pay it off quickly. You need to know the playing field is not level. The sellers...
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Huge Free Exposure With a Sweepstakes
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Written By:
Bruce Scher
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Offering potential customers a chance to win a prize, gives them a powerful incentive to visit a site. Create a non-cash prize, aiming to fulfill their true passion or interest.
By Bruce Scher
When I hear or read the words sweepstakes, I immediately think of that major publishing clearinghouse. Which is proof that this kind of marketing is working on me, if I remember their name, and I’ve never ordered any magazines from them. But, contests and sweepstakes aren’t just for the big boys and girls. They produce massive amounts of traffic, are easy to run, and free for any small business to implement.
The great lure of contests and sweepstakes is giving a customer a reason to visit a site.
When a customer sees a chance to win a prize just for clicking on a website, their programmed to reason, ”if I don’t enter, somebody else will win.”
And don’t forget another reason people enter. Contests and sweepstakes offers are fun, and consumers want a little excitement while working the web. For additional free tools see my earlier article, “12 Free Tools For Starting a Home Business With No Money,” request a copy at email address below.
6 Steps to Running a Successful Sweepstakes
1) Prize
The prize you offer should be related to your site. Chances are better that your visitor will be interested in your prize and your site if they are one and the same. Make the prize significant, since it only costs you a fraction of it’s worth, the bigger the value to customers, the more likely they will enter the sweepstakes.
2) Easy to Enter
There are two types of promotions you are run, a contest or a sweepstakes. A simple contest requires the entrant to provide an answer to a question, and the answer is easily found on your website. A sweepstakes is a random drawing, a little easier, because the contestant doesn’t have to search your site for the answer. And, most importantly these days, because of spam, ask them if you can email them in the future about special promotions, don’t assume you can.
3) Headline
Naturally the words free or win should be in the headline, and incorporate the name or product to help build awareness. A local restaurant in my city, offers Sal’s - continued below ...
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Free Lunch. Contestants drop a business card or fill out an entry blank, in a large bowl for the weekly drawing.
4) Free Sweepstakes Listings
You can advertise for free on the sites below, and you may find yourself playing a few sweepstakes as you conduct your own research.
www.ezsweeps.com
www.sweepsadvantage.com
www.cashnetsweeps.com
www.onlinesweeps.com
www.contestguide.com
www.contesthound.com
5) Customers/Prospects Emailing
Don’t forget to email your customers and prospects about your sweepstakes promotion. It’s good will to include them even though you have their names, plus, It’s another opportunity to get your name in front of them.
6) Website Announcement
To promote your sweepstakes to new visitors to your site, place announce of your sweepstakes on the main traffic pages of your site. If you publish an ezine, don’t forget to include its details here, with a link to the sweepstakes rules and entry form.
This means of free advertising will act as a traffic generator working the length of your sweepstakes bringing in thousands of visitors. Offering potential customers a prize to visit, and the huge amount traffic will be your prize for holding it.
Bruce Scher is a small business advisor and creator of a current sweepstakes,
“Win a Business Start-up." Winner receives 13,500 internet banners, and $350.00 pay per click search engine credit, plus other prizes. For official rules and entry blank, visit: http://www.homebusinessfree.com/sweepstakes.htm or mailto:bruce@homebusinessfree.com
homebusinessfree@earthlink.net
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| _Additional Resources ... |
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Offshore investing - Leveraging overseas trading - Jakob Jelling
In today’s climate of a falling dollar and emerging economies all over the world, offshore investing can be an attractive option. Before looking at investing overseas, however, you should understand your financial goals, the potential pitfalls of...
Case In Point: Designing A Site That Demands High Traffic - Karon Thackston
by Karon Thackston © 2002 http://www.ktamarketing.com Marnie Pehrson may not be well known for driving traffic to Web sites, but she should be! Her ability to get literally hundreds of thousands of page views a month is simple astounding! (NOTE: I...
Creating Your Internet Marketing Plan - Megan Corwin
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business...
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