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Further
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New Style Network Marketing - Why Professionals are Rushing to Join! - Kim Beardsmore
There is absolutely no doubt. Network marketing or MLM is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people. In the past, MLM has been dismissed by...
Starting is the hardest part - Marsha Maung
You can’t imagine how many people ask me how I did it. To turn my back onto convention, to turn a deaf ear on the people who wants what is best for me, to snub my nose at people who thinks I am making one of the biggest mistakes in my life…etc. Hey,...
Motivate Your Team - Direct Selling Women s Association
Motivate! One simple word can benefit your team so much. It can help you encourage your team members’ commitment to business and keep them enthusiastic. It can help them envision their goals. In addition, when you share your belief in their ability...
Home Business PC Security for Dummies - Glenn Murray
The Internet is a powerful tool for home-based businesses. If used effectively, it can be your best friend; but if you don’t secure your computer, it can be your worst enemy. I’m sure you’ve had your fill of warnings about the latest killer...
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How to Provide Exceptional Value
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Written By:
Steve Brunkhorst
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By Steve Brunkhorst
http://www.AchieveEzine.com
The primary objective of a business is to get and keep customers. Growing a profitable business requires providing exemplary customer service and products or services of exceptional value.
In the classic book by Wallace D. Wattles, The Science of Getting Rich, Wattles writes that it is essential to provide customers with more in use value than you receive from them in cash value. Exactly what does that mean?
Imagine purchasing a training course contained on a set of CDs, and that its price is $1,200. Some would consider this rather expensive, especially if they are working with a small budget. The costs of copying a few CDs, and the packaging and shipping costs would not nearly be worth $1,200!
However, suppose you used the knowledge and resources contained in the course to generate several million dollars of income during your lifetime. In this case, you have obtained far more in use value than you paid in cash value. In fact, you might consider your purchase of $1,200 to be a real bargain.
The seller was not responsible for whether or not you would use the material. Nevertheless, he or she provided a product of extraordinary value.
This principle is easy to understand. It is also one of the most essential business practices in today's volatile economy. Just like you and me, our - continued below ...
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customers and clients are particular about how they spend their money. They deserve the most value possible for each dollar they spend.
Here's a little exercise that is fun to do, and provides some valuable insight. Think about all the companies you've done business with over the past year. Pretend you are holding a personal "Company of the Year Contest." Who would win, and why?
I'll bet it would be the company whose product or service gave you far more in use value than you paid in cash value. It would be one whose product satisfied important wants or needs - one you enthusiastically told your friends about.
Consider also that both you and your winning company benefited when you made the purchase. By using this simple value principle, you and your customers will benefit beyond expectations.
You'll grow a profitable business because you'll get and keep more customers over time. They'll keep coming back, and keep giving you referrals because they know you'll give them truly exceptional value!
About the Author
© Copyright 2002 by Steve Brunkhorst. Steve coaches people to help them revitalize their inner spark, access their natural talents, and design strategies to reach their personal and career goals. Get Steve's motivational and inspirational mini-zine, Achieve! 60-Second Nuggets of Inspiration, by visiting http://www.AchieveEzine.com
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5 Ways To Develop A Residual Income Online - Ken Hill
1. Build your own subscription based membership site. Your visitors will be looking for information, and will be willing to pay to have all the information they need in one place for easy access. Your membership site can provide your customers...
How To Identify Explosive Stocks To Trade - Peter Lim
Many traders often come to me with this question, " How can I know what stocks are going to break out in price?" Indeed, if you can identify what stocks are going to break out in an explosive move, you can jump on these stocks to trade them...
3 Secrets to Landing a Home-Based Position - Sharon Davis
3 Secrets to Landing a Home-Based Position © Copyright 2002 Sharon Davis. Landing a telecommute position isn’t easy. Finding them in the first place is like looking for a needle in a haystack. Then, when you finally do find one that looks...
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