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Further
Reading ...
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Is Consolidating Loans Right For You? - Gary Gresham Consolidating loans makes sense but only if you can pay a lower interest rate than what you're paying now. This is especially true if you are consolidating mortgage loans. Be aware of your total overall costs to avoid getting deeper in debt than...
Secured homeowners loans – in case you thought a home is worth few dollars - Maria Smith Money is like music, if managed well, produces a good symphony. One wrong note – one wrong decision – it produces a jarring sound. A homeowner knows what an important investment home is. And he or she can’t probably go wrong with this kind of...
How NOT to Let PowerPoint Kill Your Presentation - Susan Dunn MA Personal and Professional Development Coach PowerPoint is very popular in certain circles. In fact in some organizations a presentation can’t be given without it. But I invite you here to take a second look at the use of PowerPoint because: ·It’s overused ·It can be confusing ·It can be a...
The Forex Market explained! - John Kaka The word Forex is an abbreviation for The Foreign Exchange Market. This is the market in which all is bough and sold is money itself, which means that with certain currencies you can buy other kinds of currencies. It is the largest and most liquid...
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How to Profit in a Recession
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Written By:
Kevin Nunley
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How To Profit in a Recession
by Kevin Nunley http://DrNunley.com
People all over North America are telling me business is slow. "I can't say there isn't any business," Bob confides. "It's just that it's darned difficult to get sales. I have to work three times as hard just to get a small order."
Even though experts say our economy is still strong, most people agree we're in a recession. Many of us charged up our cards in the 90s and don't feel much like buying anything we don't have to have. Others feel a little depressed about the future and just don't want to spend anything to make their lives better or more successful.
Hey, I understand. Hardly anybody feels as adventurous as we did a few years ago in the go-go '90s. But that doesn't mean we should roll up our tent and slink out of town.
THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here are several ways to capitalize on the recession and move your business or career forward no matter what.
Start by cutting prices. It's the old law of supply and demand. When there is less demand for what we sell, it's time to drop the price. Emphasize several low cost products or services that will appeal to the thrifty.
I dropped prices recently at my site. I just leveled with people, told them that times were tight and I wanted to make my services available to everyone without putting them into more debt. Customers responded with overwhelming enthusiasm. Sales, which had been slow, suddenly became brisk.
Next, cut costs. If you've been in business any time at all, you have probably accumulated expenses you don't need. I cancelled an extra $40 per month phone line I wasn't using, cut a 10 message autoresponder back to 7 messages, and pulled back on the labor I was paying for. None - continued below ...
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of the expenses were big in themselves, but when added together they make a nice difference in the bottom line.
It's hard to be creative when big expenses are breathing down your neck, and a recession is just the time when you NEED to let your creativity show.
Advertise! The BIG mistake companies make during a recession is they let their marketing director go and cancel all their advertising. Intel did that back in the recession of the early 90's and later admitted it was a huge mistake. Competitors had a chance to market when Intel wasn't and grabbed a lot of their customers. Now the smart thing to do is to take advantage of the recession's lower ad rates and market, market, market. Your ad gets extra attention when competitors aren't advertising.
Business and the economy go through natural up and down cycles. The Internet, which is a more pure type of market, goes up and down with even wilder cycles. Ride the wave. Change your business as the economy changes.
Look for what prospects need, for where they hurt, and offer helpful solutions that cut right to the problem. You'll have a lot more customers and they will be grateful you are there to help in times that are less than the best.
Kevin Nunley is the Net's #1 copy writer. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. See http://DrNunley.com Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006.
About the Author Kevin Nunley has helped thousands of people start and succeed in their own business. See his 10,000 free biz-tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
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How To Explode Your Web Site's Traffic With Articles Permanently! - Christos Varsamis There is one golden rule, which is inherent in this free and extremely effective internet marketing strategy. First GIVE, and then TAKE. It’s as simple as that. Especially if it’s done properly the results could be tremendous. You provide valuable...
The Nigerian Scam - Richard Lowe The Nigerian Scam letters - I'm sure you've received them in your mail and your inbox. This scam has been running for decades, and by now I would think that most people in the United States have received it or heard about it in one form or another. ...
When is Wholesale Really Wholesale - Johnny Burke You’ve finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can’t...
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