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Flipping The Switch - Elena Fawkner
So, you work from home. Good for you! No boss looking over your shoulder, no wasting time commuting to and from the office, no-one setting your hours for you or telling you what to do. No one to care if you're wearing your rattiest clothes or...

Choosing the Right House Plan - Dascar Daniel
Now that you have made that bold decision to build a home of your dream, it absolutely important to get the best home you can imagine. For you and all of us, building the home of our desire is one time affair in our life time. As a consequence, the...

How To Find New Ideas For Your Business - Noel Peebles
New ideas are the lifeblood of any business so it is important to encourage creativity and to be truly innovative. But creativity and innovation are not the same. Creativity is all about coming up with new ideas, whereas innovation involves...

Marketing Tips 3 - Chuck and Sue DeFiore
This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it...


 

How to Grow Your Ezine Subscriber List

Written By:
Megan Corwin


Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.

When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.

Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds - almost 400%! I was so excited!

Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the - continued below ...





continued ...
prize came too easily.

Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they'd have to ante up with valid addresses.

Great - they had pre-qualified themselves!

You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.

Now, just sit back and watch your list grow into a wonderful marketing tool.


Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook "How to Market Your Small Business Online for FREE": http://marketonlinefree.wahwoman.com.







_Additional Resources ...









Diamond Flashes - Laura Ciocan
Beyond magnificence and splendor, the world of diamonds evolves on stirred grounds. When the stake is so important, interests collide. But technology develops following its onward course. Here are some interesting off-stage events in the diamond...

Money Making Tips - Richard Low
I know you've seen the advertisements. They are everywhere that you look: newsgroups, email signatures, web site articles, press releases and even in your own inbox (in the form of spam). It can be especially overwhelming to a newbie (someone new to...

How Do You Define Your Success? - Nicholas Dixon
How does an online marketer define success ? There are many ways to describe success, but does it always have to do with a hefty bank balance ? I can consider myself to be an online success. Heck, I am not making a ton of money every month or...



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