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Further
Reading ...
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How To Protect Yourself From Work At Home Scams - Tina Barraclough
You have decided to start a home based business, but you want to find a honest, legit home based business.With all the scams out there , you are unsure of how to go about finding one that is not a scam. Before starting a home business, there are...
Four Important Tips for Working Effectively at Home - Alvin Apple
You've started your own home business and it's a beautiful thing. You've finally achieved your dream and gotten out of the rat- race. You've emerged triumphant from the commuters nightmare; you set your own hours, set your own dress-code and call...
Deserted Island Top 10 – A Professional Virtual Assistant Shares Her “Must Haves” - Lori Davis
Back in the day, when I was Lori “Computer Babe” Davis, I managed Microsoft and Novell LANs and WANs. I was constantly surrounded by high-level technologies and loved it! These days, my home office is on a much smaller scale and yet, I fully employ...
Cash Flow - Bob Osgoodby
It doesn't matter how great your product is or how wonderful your service, if you don't have customers, all you have is a skill, or a product. People don't go into business normally as a hobby, although a lot of hobbies do turn into a business. The...
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How to Get from Market Niche to Passive Income in Three Easy Steps: Steps 2 & 3 - Make the Match
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Written By:
Kathy Gulrich
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One of the surprising truths about marketing a product – a book, workbook, booklet, recording, etc. – is that the most effective marketing begins before you even decide which product to create.
It’s easy to be successful if you remember the ART of marketing:
A - Ask what your customers want
R - Review your strengths and interests
T - Tailor your product to capitalize on both
In this article, we'll take a look at your strengths and interests - to ensure that the product you create for your customers will bring YOU big benefits, as well.
1 - What topics or subject areas are you really knowledgeable about?
Here's your chance to flaunt your experience, your knowledge, your areas of expertise. When you think about it, be as specific as you can (organizing a Table of Contents vs. writing books).
Grab a sheet of paper and right now (yes, now!), list at least 10 things you know a lot about.
2 - What are you really terrific at?
Go outside your ‘routine’ answers to this question – and go outside your coaching business.
Maybe you’re terrific at teaching ... calming people down ... bringing humor to tense situations. Or organizing. Or writing. Or....
Once again, time for a list. Write down at least 10 things you're terrific at, before you read on.
3 - What do you really love to do?
Again, stretch yourself. Look for the things that get you excited, make you smile, and so on. (Yep, you're on to me! Write at least 10 things, right now.)
4 - Head back to your lists
Look over the lists that you've just written, and circle your top three in each section.
Any surprises? Similarities? Chances are, if you went all out writing your lists, your strengths and interests are really beginning to emerge.
5 - What product formats interest you - continued below ...
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continued ...
most?
Unless you have a very unique niche, with very particular requirements, your clients will generally care much more about how well your product answers their questions, or fills their needs, than about the physical format of your product.
So why not develop your new product in the format that excites you most? Which of the following get your creative juices flowing:
• book
• e-book
• workbook
• booklet
• e-course
• audio CD
• audio cassette
• RealAudio or MP3
• client-only web page
• teleclass
• live workshop
• seminar
• something else?
6 - May I share a secret?
Most people who develop a new product do one of two things:
• They either create the product around the needs of their clients – OR –
• They create a product simply because they’d like to work on it
If you’re going to choose just one, go with what your clients want.
But why stop there? Chances are you can find a project you’d love to work on that your clients are asking for, too. Get the right combination and you’ll not only have fun, you’ll have a product that your clients will love – and purchase!
(More on this in my article, "How to Get from Market Niche to Passive Income in Three Easy Steps: Step 1, Your Customers," also available on this website.)
About the Author
Best-selling author and coach Kathy Gulrich helps clients get from 'idea' to 'action' to 'results' more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business.
In a nutshell? Kathy is all about taking action - and getting exceptional results. Learn more at http://www.smARTbusinessCoaching.com
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Krusell International announces new cases - David Scheer
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MLM Network Marketing - Why Failure Rate Is so High? - Sanjay Johari
In recent years people are increasingly looking for extra source of income. They are prepared to utilize their spare hours and work at home to pursue their cherished dream of financial freedom. Many of them are attracted towards MLM network...
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