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Further
Reading ...
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Lend A Hand - Janice Byer CCVA MVA
Small business owners are inundated with things to do. From making sure their clients are happy to ensuring there is enough capital to sustain the business, there is always something on the go. Some projects that need to be done, whether it’s a...
Six Credit Card Secrets No Bank Wants You To Know - Cornelus Postell
We all get them from time to time. You know, the sealed envelope in the mail that have a written message such as "You've Been Pre-Approved For A New Credit Card From..." If you are like me, you file them away- usually in the trashcan or shredder!...
Imagine - Elena Fawkner
Imagine a world where everyone tells it like it is. Rather than as it isn't. Imagine a world where you could not get rich overnight but you could become wealthy over time. Imagine a world where your financial rewards were directly related to how...
5 Approaches to Order Fulfillment - June Campbell
Fulfillment is simple at a brick and mortar store. The customer pays for the merchandise and carries it away. However, fulfillment is more complicated for a mail order business or a business that is selling via the Internet. Fulfillment includes...
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How to Get from Market Niche to Passive Income in Three Easy Steps: Step 1, Your Customers
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Written By:
Kathy Gulrich
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One of the surprising truths about marketing a product – a book, workbook, booklet, recording, etc. – is that the most effective marketing begins before you even decide which product to create.
It’s easy to be successful if you remember the ART of marketing:
A - Ask what your customers want
R - Review your strengths and interests
T - Tailor your product to capitalize on both
In this article, we'll take a look at what your customers want - to ensure that your product is one that will love, and purchase.
1 - What do you want to know?
In a nutshell, everything! Start learning what your customers want and need by asking questions like these:
• What’s the biggest problem that you encounter in your business (life, family, etc.) on a daily basis?
• What one thing, if you could change it, would make the biggest difference in your business (life, family, etc.)?
• What do you need to learn in order to do your job (increase balance in your life, etc.) better?
• Are there any books or publications that you’ve found particularly helpful?
• Of the following topics, which most interest you? (List 10-12 topics you think might be of interest to your audience; ask them to choose their top three, and then add in any topic they’d like that you didn’t list)
And my two favorite questions:
• What keeps you awake at night?
• What would make you deliriously happy?
2 - How and where can you get your answers?
It’s easier than you may think. Here are some places to start:
• Call or meet with several of your clients and - continued below ...
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continued ...
simply ask them
• Use your newsletter: Ask the questions within an issue, or send out a special edition
• Create and use an R&D team
• Look at the helpful books/publications your clients and customers listed (section 1, above), and try to determine why they were selected
• Check your e-mail: What questions do your clients and customers ask you over and over again?
• If you know other coaches with a similar client base, ask them which questions come up most often with their clients
• Add an “Ask Kathy” page to your website, and invite readers to write in their questions (you can answer them online)
• Join online listgroups or discussion groups to learn the topics that capture your clients’ attention
3 - Rank your results
What are the top three topics, questions, or needs of your target audience? Write them down (yes, now).
If the product you create answers one - or more - of these questions, you're well on your way to success.
(More on this in my article, "How to Get from Market Niche to Passive Income in Three Easy Steps: Steps 2 & 3 - Make the Match," also available on this website.)
About the Author
Kathy helps clients get from 'idea' to 'action' to 'results' more quickly, and more easily - whether they're looking to write a book, develop a new product, or market their product or business. Kathy's clients really appreciate her direct, no-nonsense approach.
In a nutshell? Kathy is all about taking action - and getting exceptional results. Learn more at http://www.smARTbusinessCoaching.com
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http://articlehub.com - S M
An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. ...
Recommendation Letters Demystified - Shaun Fawcett
Recommendation letters are often referred to in a number of different ways including: letters of recommendation, reference letters, letters of reference, commendation letters, and sometimes even, performance evaluation letters. This terminology can...
How Do I Justify This! - Pat Redmond
People buy for emotional reasons and justify their decisions with whatever logic they can find or create, no matter how ridiculous. -Joe Vitale So you want to buy an airplane! What's stopping you? Perhaps I can list a few things: 1. My spouse...
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