 |
Further
Reading ...
|
|
PR: What's the Point? - Robert A Kelly
Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and...
Why You Should Use a Mortgage Calculator to Understand the Mortgage Amortization Process - Michael Paetzold
Mortgage amortization is often a mystery to the consumer. After all, they oftentimes watch as loan officers whip out their calculators and spill out complicated numbers in record time. But most consumers, unless they work in an industry related to...
The Magic Word - Craig Osenbaugh
This magic word has helped thousands, no, more like millions of people achieve success in one form or another throughout history. It makes sense, once you know the word. Thomas Edison's name would not be written in the history books had he not...
Delegate or Drown - Lorraine Pirihi
Why waste your precious time working on tasks, which are definitely not your forte when you can delegate or invest your money on a product or service which will free up your time? You can then focus on the more important areas in your work and...
|
|
|
How To Write Articles For The Hungry Web Market.
|
 |
Written By:
BB Lee
|
|
|
How To Write Articles For The Hungry Web Market
by BB Lee (C)2003
(630 words)
Writing for the web audience is a whole brand new ball game.
Throw out all the rules you learned in school or writing
for print media. Why? They simply are not appropriate
for the Internet crowd.
It doesn't matter if you are clever at turning a phrase or
your prose is beautiful. The Internet reader is
in a hurry. They make lightning fast judgements. If your
writing doesn't hit them like a fast ball, they're gone.
If you give the hungry Internet reader what they want they
will stick around long enough to digest all your clever prose.
In order to write for the web and keep your audience you must
follow these basic rules.
1. Don't Get Wordy.
Web users are busy. Most will not read your 2,000 word article
about the history of widgets. Keep the word count around 800
maximum. If you can't bare to trim your 2000 word article,
break it up into 3 separate articles, part 1, part 2, and part 3.
2. Use Short Paragraphs.
Forget the long winding paragraphs that go on forever!
Break up your paragraphs into easily digestible bits. Why? Think
about how foreboding a long paragraph is to a reader who is in a
hurry. They'll click away quick.
3. Use White Space.
Use lots of white space around your article. This will make
your article more inviting to the eye and easier
to read.
4. Use Bold Headings.
Internet readers are pro's at skimming articles quickly.
If your writing doesn't click they are gone. Use a bold heading
before each paragraph or one that tells exactly what the paragraph
is about. This will draw the reader in and capture their attention.
5. Start With A Surprising Lead.
Start your article with a surprising statement, statistic,
or fact. This will capture the readers attention. Follow with a
few sentences summing up how the article handles the problem.
6. Add Relevant Links.
Hyperlinks are important to your article. And give it authority.
But, don't add them unless they are relevant to the article.
Hyperlinks in - continued below ...
|
|
|
continued ...
your article will catch the readers eye. Remember
to state the name of the site they will click to along with URL.
Examples Follow:
Good: Free Home Business Advice
http://www.angelfire.com/zine/smallbiz
Bad: Click Here!
http://www.mysecretsite.com
Use attractive white space between different links. Keep links to
a minimum. Too many links confuse the reader.
7. Friendly Tones.
Don't write like a professor lecturing a college class. Write in a
friendly conversational tone. You want your reader to understand
your words without using a dictionary.
8. Quotes
Use quotes sparingly. Only use quotes important to the article.
9. Spell Check.
When you've finished your article read it aloud. Does the article
flow along? Did it make sense? Did you use their instead of there?
Run your spell check program and keep an eye out for common words
that fool the spell check program like; to, too or two.
10. Resource Box.
Add your resource box. This is your opportunity to promote your
website, ezine, ebook, affiliate program, or service. Add
important information and a link directly to what you are
promoting. Remember to include your email address if you want
the readers to contact you. Don't go overboard. Keep the
length of your resource box to 5 or 6 lines.
If you are a new writer on the Internet, you will find the
suggestions in this article very practical, relevant and helpful.
------------------------------------------------------------
BB Lee is Editor/Publisher of SmallBizBits Home Biz Newsletter.
Practical Information To Help You Attain All Your Business Goals.
Subscribe Now! Receive your gift "Business Plan Work Book."
Visit:http://www.angelfire.com/zine/smallbiz
mailto:smallbiz@angelfire.com
--------------------------------------------------------------
About the Author
BB Lee is the editor and publisher of SmallBizBits home based business newsletter and a freelance writer.
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Advantages and Disadvantages Of A Reverse Mortgage - Paul Jesse
Copyright 2005 Paul Jesse Betty and John, are in their mid-seventies and are currently weighing the advantages and disadvantages of a reverse mortgage as a way of freeing up some cash. The couple purchased their home 45 years ago for about...
Content Management: Wise Investment For Business Prosperity - Alex Polonski
The time when a website was just a simple set of HTML pages has gone by. It’s true, just five or seven years ago simple websites developed with HTML and JavaScript were usual. Nobody thought there could be another option. However, year by year,...
Choose An Architectural Style That’s Perfect For You - Jamie Madison
Most people are attracted to a home for more than its number of bedrooms and square footage. Whether consciously or subconsciously, you are drawn to the individual character of a home. Part of what makes up that character is referred to as...
|
|
|
|
|
|
|
|
|
|
