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Further
Reading ...
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Foreclosure Home Deals - Amber Lowery
Did you know that you can save tens of thousands of dollars on the purchase of your home by investing in a foreclosure or preforeclosure property? When you are trying to purchase a home for the first time, and you have limited resources and limited...
How Do You Put a Value on Your Time? - Janice D Byer MVA
As a small business owner, does the following paragraph sound familiar to you…? “Other than doing the technical ‘fix-its’ with my computer…I do it all! I have found that this keeps me very limited in growing my business and taking on new clients. I...
What Would It REALLY Cost Me For A Web Site? - Joann Javons
Many people ask me this question all the time, "What would it REALLY cost me for a web site?" I wondered the same thing before I became a web owner. But it was hard to get a clear answer. Now I know why. Prices run all over the place. Plus, you...
Take a Break from Leave Administration - Freddie Janssen
Sunninghill, South Africa, February, 2004 - Techcharge Software launches LeaveForms, a web-browser based, employee self-service, leave administration system. Companies that use paper-based leave systems can obtain a significant Return on...
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How To Write A Killer Sales Letter
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Written By:
Patric Chan
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I sit down and look at my notebook. Then, I put myself into the ‘zone’.
That’s how I start to write web copy that sells.
Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.
Simple reason. In an offline sales pitch or presentation, you get to interact with your prospect. You get to touch him. He gets to see you personally.
But not online. No, no, no. It all depends on the words on your site. See how powerful words are?
I’m not saying I’m a guru at web copy. There are many other copywriters who are far better than me. Many. But I’ve written my own web copy and it’s selling. And at the same time, I’ve been hired to write for others.
Keep on reading on how I write killer web copy and you can pick up any of the tips.
The first part to write a copy, you MUST be in the ‘zone’.
What the heck is the ‘zone’? The ‘zone’ is like… the mood. You see, writing a great copy is like an artist painting a beautiful picture. When you are in the ‘zone’, your hand can’t stop typing and your mind keeps on coming up with amazing ideas to write.
Like, I’m in the ‘zone’ when I write this article.
How to be in the ‘zone’? I’m not sure how you can achieve that, but for me, I put in a lot of passion to write a killer copy and I look into the future to see how this copy will sell like crazy.
That’s how I get into the ‘zone’.
Once you are in the zone, keep on writing. Don’t stop. Even though, you know you are writing wrong grammar or - continued below ...
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continued ...
putting in weird ideas. Just keep on writing.
Then, after it’s finished, read it all over again. This time, you’ll pick up the mistakes and you’ll add in more ideas. Continue doing this until you are satisfied with your work. Finally, edit your work.
When you start your copy, your headline is one of the most important parts of the copy.
Some copy writers write tons of headlines before they start. For me, I’ll write about 5 headlines and read it over several times. Then, I’ll pick the best and fine tune it at least 5-10 times before I decide to use it.
One more part of writing copy; don’t feel bad ‘borrowing’ some ideas from successful copy you’ve seen.
Get a swipe file of the best copy you can find.
And the last thing you need to keep in mind when writing a killer copy is this:
“What’s the end result the reader will get if they buy from you?”
Your copy MUST sell hope and benefits to the reader if you want them to buy anything after reading your copy.
Now go write your killer copy.
All the best.
Warmest regards,
Patric 'High-Speed Marketing' Chan
Chief Marketing Strategist
Copyright 2004 Patric Chan
Patric works with world-class internet marketing gurus to build successful online businesses. He is also the author of ‘How To Make More Money Easily’. Discover more insider secrets and the exact proven strategies to make money online: http://www.automateinternetmarketing.com
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| _Additional Resources ... |
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So, Why Should You Start An Online Business? - Joe Bingham
Why should anyone start an online business? After it's all boiled down, the major factors are money, independence, and time. Money, of course, is the main driving factor for many. We all want to make more money. I've heard the following from many...
A beginner’s guide to setting up a successful online store - mukesh
Online selling is by no means a simple task. To sell products online not only requires making use of high end marketing strategies but also involves lots of planning. This article is meant for those of you who intent to start an online store. It is...
Home Business; Paid vs Free Hosting for Your Website - Brian Beshore
The thing about free hosting and free auto responders is, you will likely have to put up with a lot of advertising (not your own) put there by the host. This is also why I don’t believe in banner exchanges. You are working hard enough to get folks...
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