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Further
Reading ...
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To Have Your Own Product or Not To Have Your Own Product? That is the Question! - Denise Hall
If you've been working online very long you've probably noticed different people will give you different advice for earning money and building your business. Some will say you have to have your own product to sell. Others will claim you...
Finding Your True North - John Assaraf
Okay Friends, It's time for a 'check up from the neck up'! It's time for an evaluation in each area of your life. Some of you may be saying 'I don't need one!' Well, you may be right. And you may not be. But you know what they say? The best time...
First Steps to Picking the Perfect Marketing Method For Your Home-Based Business - Vishal P Rao
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing. ...
The Do’s and Don’ts of Job Interviews - Kathi MacNaughton
It’s easy to go wrong in a job interview. But after investing all the effort into developing a resume and cover letter that gets you in the door for an interview, you don’t want to blow it when you’re finally face to face with the hiring manager, do...
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How To Win The "Marketing War", Capture Your Prospect's Mind
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Written By:
Charles Kangethe
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As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.
What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.
Step #1 - Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that prospects are individuals.
You must get into your prospect's mind and appeal to them, and them alone, before they will buy from you.
Sidebar
With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order.
Sidebar
Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect's profile.
Sidebar
Remember : People do not necessarily buy features. They always buy benefits.
Step #5 - Headlines
Now you have all the pieces of your jigsaw start to build your "Mind Capture Weapon".
Headlines can be formatted as :
- Commands - "Dare To Write Good Headlines"
- Questions - "Do you want to write good headlines ?"
- Announcements - "New product writes your headlines"
- Coaching - "How to write good headlines in 7 easy steps"
Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways.
Now let them to "stew" for a 2 or 3 days before reviewing and choosing the best ones.
For software to help you write compelling headlines see relevant resources below.
Step# 6- Write The Copy - Like A Master Storyteller.
"Using the action triggers that deliver your MDA, weave a personal story for your prospect around your product and it's benefits to them."
Your copy must be persuasive, emotional, and truthful.
Without exception, people love stories.
Use your
- Action trigger list,
- Prospect profile
- Product benefits
to weave a story that captures your - continued below ...
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continued ...
prospects mind.
This is the goal you started out to achieve and a story incorporating these features is how you do it.
Story telling is one of many mind motivators that capture your prospect's mind and attention.
A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.
Step #7 - Ask For "Most Desired Action"
Your "Most Desired Action" may be :
- Getting the prospect to subscribe to a product.
- Getting the sale.
- Getting feedback and comments.
- Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms.
Relevant Resources
Conclusion
Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the "Marketing War" and you will have a weapon that sells relentlessly and repeatedly for you.
(c) 2004 Charles Kangethe
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
charles@simplyeasier.com
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| _Additional Resources ... |
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Equipping Your Home Office - Part 2 - Vishal P Rao
In Part 1 of this article we discussed how to select office furnishings and why making the right choices were crucial to your comfort and ability to remain organized. In Part 2 we will take a look at your basic home office equipment needs. 1....
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Gain Massive Exposure For Your Service Get your web site listed in Google and Yahoo in day's if not hours, I did, never pay $299 to be listed in Yahoo - you can get your site listed if you have an RSS feed. Googlebot and Yahoo's 'Slurp' bot...
Free egold Account Part 1 of 2 - James Hennessy
What is e-gold? e-gold is an electronic currency, issued by e-gold Ltd - an offshore company - and 100% backed at all times by gold bullion. e-gold is integrated into an account based payment system that empowers you to use gold as money....
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