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Further
Reading ...
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Should you ever take a payday loan? - Prakash Menon
Payday loans have many names -- cash advances, signature loans and paycheck loans, etc. Payday lenders provide quick and easy short-term cash to those who need money immediately. That's the big reason why they're so popular. However, payday loans...
The Importance Of Having A Mentor - Larry Denis
When you first start your business everything can be quite confusing. There are many pitfalls and problems that are difficult to work out on your own. Choosing the right business for you. How to get the edge on your competitors? What to do...
Paying Your Bills On Time - Terry J Rigg Sr
You've heard it before. "You always have to pay your bills on time or it will hurt your credit rating". The fact is that not paying your bills on time can also cost you a bunch of money. The last time I checked being late on a credit card payment...
Pilots - what are they earning? - Julia Dean MBA
PILOTS - WHAT ARE THEY EARNING TODAY? Contributed by Julia Dean, www.AirlineJOB.net DO YOU WANT TO BE A PILOT IN THE UNITED STATES? I receive many emails requesting information about becoming an airline pilot in the United States. This article...
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How To Use PopUps With Google Adwords
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Written By:
Steve Shaw
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One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.
It is well recognized that by capturing the visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.
With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.
Here are three main ways in which you can do this:
1. Set your target page for your ad as a so-called 'name squeeze' page - this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make the sale'. You still need to make sure of course that your ad accurately reflects your target page.
As an example of how to do this, let's say you sell cheap widgets, and your ad is displayed for the keywords 'cheap widgets'. Write a report or an ebook on 'How To Choose The Best Cheap Widget' and offer it for free on your name squeeze page, in return for their email address.
2. Use a special type of popup that doesn't actually display in a new browser window, but 'hovers' over your existing web page - this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a - continued below ...
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similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.
You can get a free copy of the software I use by sending a blank mailto:optinover@takanomi.par32.com.
3. Put popups on other pages - Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.
For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed - this means that you don't show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are 'lost forever'.
Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad - and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.
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Steve Shaw creates systems and software for effective e-marketing. For the technical edge on e-marketing, and to claim some valuable bonuses, you can subscribe to his popular newsletter at http://takanomi.com/newsletter.
Copyright 2004 Steve Shaw
Steve Shaw has been marketing full-time online since March 2002, developing software products and systems for effect'ive e-marketing - for more information see http://takanomi.com.
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| _Additional Resources ... |
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B.Y.O.B - Be Your Own Boss - Merlin Banks
In this article I will cover the basics of setting up a business and also offer some useful tips for first timers who are considering taking the plunge. To B.Y.O.B is easier said than done. Nevertheless, millions of people do it year after year,...
Cruise Travel Home Business - Randy Wilson
Cruise Travel Home Business: You’ve gone on your first or your 100th cruise and loved it. Did you ever consider starting a cruise travel agency? You enjoy the searching for the perfect cruise for yourself and everyone around you. You like...
Price your eBook to Sell Well - Judy Cullins
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook? A. The big answer is "it depends." Here's seven tips to help: 1. Determine your audience's need and demand for your book. If your book solves...
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