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Further
Reading ...
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Variable Data Digital Printing at Closer Look - Kristine Llabres
Since variable data printing is a kind of digital printing that customizes the printed documents that were definitely made for target individuals. There is only one document designed for it but then the images, graphics and texts are can be changed...
How To Accept Credit Cards - Matthew Coers
If you plan to do business online, then your website will need to accept credit cards. For many, the idea of applying for a merchant account sounds like a daunting task, but the truth is that building an online store is incredibly easy these days....
Performance Chaser or Business Builder? - Patty Gale
Performance Chaser or Business Builder? Patty Gale © 2005 - all rights reserved Having worked in investments for many years, "performance chasers" are those people or investment managers who are always looking for the "hottest stock" that will get...
e-Mails Not Getting Answered? Shhhh! Here's Why... - Harmony Major
Let's face it -- none of us like to be ignored. But sending an e-mail to a colleague that commits even ONE of these four cardinal sins can mean the difference between a speedy reply ... and that big e-mail receptacle bin in the sky. :-/ Here are...
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How To Target Your Market
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Written By:
JC Anderl
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Stop!
If you even the slightest thought of selling anything online,
you must be able to answer one question before you do
anything...
Who wants to buy your product or service?
If you're going to sell, there has to be a market that will
buy, it's an irrefutable law of business and it applies to
online businesses as well.
"Catering to a niche" or "specializing" or "targeting a
market," whatever you call it, it's the key to a small
business succeeding on the Internet.
Let Amazon or Ebay sell everything to everyone. Small online
businesses target a few select markets and give those markets
the special attention that only small businesses can give.
Find Your Markets
First, you should just ask yourself the question I posed
earlier, "Who wants to buy my product or service?"
Most small businesses know their market well; they just have
to think about it for a second.
For example, let's take web design. We start by making of
list of anyone that might need web design:
* Individuals
* Churches
* Schools
* Small Businesses
* Large Businesses
* Etc.
Target Your Markets
When you look at that small list, you start to realize that
each market has it's own needs, budget, and reason for
needing web design.
For example, imagine the difference between web design for
large corporate businesses and web design for schools.
Large businesses will probably be looking for an ecommerce
solution and they have the budget to afford a team of
designers. You would need to target - continued below ...
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continued ...
them with this in mind.
Schools on the other hand, do not need ecommerce. They are
looking for a way to inform the community about what is
happening at their school. They might also want to
incorporate a webmail system for the students and faculty.
Overall, large businesses will need a more professional
approach than schools.
The point is, each market deserves special attention. You
can't compromise between your markets. Instead you must
target each market individually.
What Does My Market Need?
Let's say we decided on small businesses as one of our key
markets. How do we know what they need?
You can start with some common sense. Small businesses are
going to be price conscious, but expect quality. You will
most likely be dealing with the owner or someone close to the
owner. You basically just want to think about who your
customer really is.
An optional next step is to actually ask. Find some people
who represent your target market and just ask them what is
important to them.
Just imagine a visitor arriving at your web site and
instantly knowing that you can help him. If you have
correctly targeted the right markets, your visitors will feel
like you are in tune with their needs.
About the Author
* Article © JC Anderl - Ask JC a question about web hosting
or online business and he'll answer you personally.
Visit http://www.business-web-hosting-guide.com for more
online business articles, free software, a web hosting
dictionary, and personal assistance.
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| _Additional Resources ... |
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Gift Shopping Tips For Tight Budget - Karen Couillard
Have you seen the prices of greeting cards lately? It is hideous! Once you purchase the card and gift-wrap, your overall cost can easily increase by $10 to $15. If you are on a tight budget, this can be difficult as you spend more on the fluff and...
A Person Of Value - Sidney Zegna
One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Many newcomers put more emphasis on the word Internet and not enough on the...
A New Look For Business In The Future - Paul Marsland
Multilevel Marketing, commonly called MLM, Network Marketing or direct sales is one of the highest potential income sources anywhere, but particularly on the Internet. It has been claimed that in the last 10 years more people have become...
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