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Further
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Give Your Ezine A Boost - Promote With power - Reynaldo Perales
Let me ask you a powerful question. "What is the purpose of your ezine?" I mean, do you intend to sell advertising and produce a line of income from it? Do you intend to use it to drive traffic to your Web site? Is your primary goal to provide...
New Energy Bill: Reducing Our Dependence on Foreign Oil - Sam Subramanian
Growing transportation requirements combined with declining domestic oil production have led to burgeoning oil imports. Rising oil prices are having an adverse impact on the U.S. economy as evident from recent economic data and stock market...
Is Refinancing a Good Idea Right Now? - Barrett Niehus
Is Refinancing a Good Idea Right Now? By Barrett Niehus http://www.freetrainer.com Rates on mortgages are lower than they have been in forty years. This provides a huge opportunity for new and existing home owners, but also carries risks that can...
Basic Tips To Start -And Succeed- On The Internet - Dirk Dupon
Thousands of small business start up on the Internet every day, but most of them are bound to fail from the very beginning. Now, why is that? And what can be done about it? Below I have created a short list to make your on line business ...
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How To Research Keywords For Search Engine Marketing
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Written By:
Dan J. Fry
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The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain key areas that will already have an interest in what you are offering.
Targeting proper keywords or key phrases, groups of 2 to 5 keywords, is the way to market successfully with pay-per-click search engines and obtain high ranking in search engine indexes. It is a rather arduous task, but one that can yield massive returns in ranking, traffic, and sales if done correctly.
So where do I start?
Many free resources exist to research which keywords you should target. The two deciding factors are the number of searches performed on a particular keyword or key phrase, and the number of sites currently targeted these. Its nothing more than supply and demand.
Overture
The premiere pay-per-click search engine who previously supplied search results to several major search engines, is now on its own. The free search tool can be found at: http://inventory.overture.com/d/searchinventory/suggestion/. Search results are displayed only for the previous month. This should be sufficient. The internet changes so quickly that what happended 6 months ago is not of much importance. What makes Overture's tool king in my view is that it provides hard numbers on how much a phrase was searched, allowing you to directly compare with the number of sites targeting each phrase.
Google Suggestion
Google has their own keyword suggestion tool. If you have an Adwords account then you are already familiar with this resource. Check it out at https://adwords.google.com/select/main?cmd=KeywordSandbox. This tool also provides related keyword information. It provides synonyms that might be used to target areas relatively untouched by others.
7Search
This PPC engine is steadily gaining in popularity. I have used it in the past to build my subscriber base and saw modest results. To use their keyword tool simply create a free account and log on. Then click on "Edit Bids" and go to "Keyword Suggestions".
Teoma
This search engine provides related search results and keyword suggestion in the results returned to the searcher. It can open up new avenues of keywords and phrases not thought about before. This resource can be found at continued below ...
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continued ...
href="http://teoma.com/" target=new>http://teoma.com/.
Web Host Statistics
Unless your site is free, i.e. a free several page site through your ISP, you will most probably have . Have a look. My service is through StartLogic. The statistics are compiled through AWStats, which by the way is a free program for analyzing web site access. When I log into the server, I can view the statistics using AWStats. It also shows me which keywords and key phrases people are using to find my site. One great advantage I have found with this method is that you can come up with keyword ideas that you would have never thought about. Because people are finding you with these keywords the search engines must have you indexed
Online Dictionary and Thesaurus
Well, you may have wanted to stay away from them in school, but, crack them open. These can provide you with additional ideas to then use in Overture, 7Search, etc..
Word Tracker
This service is packed with many rich features to assist in keyword research. It starts at $6US per day. For $225US annually you are free to use it as much as needed. There is also a free version which does not have many of the extended features. I however recommend starting with this version. It will give you a taste of how it works.
Ranking.com
Use this resource to investigate how much traffic a site is receiving. You cannot research individual keywords and key phrases.
As a final note put the required time into researching keywords and key phrases prior to submitting your site or starting a PPC campaign. Otherwise you are feeling around in the dark trying to find your niche. It is time expensive, but not so for your wallet. This fares well for online home businesses where time is usually not a concern.
For more information on keyword research I suggest checking out ClickZ.com. They offer a lot of advice on search engine marketing.
Dan J. Fry is an independent researcher and owner of
e-Kinetic.com, a site devoted to providing resources for small
budget home businesses. He has a PhD in Physics and is married
with two daughters and two cats. Subscribe to his free E-Zine on
home business resources at mailto:e-kinetic@GetResponse.com or by
visiting his Home Business
Resources and Tips site. He can be reached
at mailto:comp@e-kinetic.com.
comp@e-kinetic.com
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Ebay Secrets Revealed - David B Ledoux
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Your credit report--a type of consumer report--contains information about where you work and live and how you pay your bills. It also may show whether you've been sued or arrested or have filed for bankruptcy. Companies called consumer reporting...
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