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Further
Reading ...
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CRM 101: Customer Relationship Management for Beginners - Scott Hawksworth
Customer Relationship Management, abbreviated “CRM,” is the term for a business strategy that is designed to improve customer service. CRM is also designed to increase customer satisfaction and gain new customers, thus increasing a business’...
Do You Have a Hobby That Makes Money for You? - Gerardas Norkus
Everyone has a hobby. We love all kinds of music, sports, movies, books... We have pets, we grow flowers, we build houses, buy cars... Some of us even love our jobs (boy, those are the lucky ones)... Dale Carnegie said: "Today is life - the...
ROMSOURCING ROMANIA SELECTS OPEN-TELECOM TO DELIVER E-CARE SERVICES - Alexandru Petrea
Live Chat And Email Answering Operators Available For UK Worldwide August 26, 2004 -- Romsourcing is delighted to announce a new partnership with UK telecom services provider OpenTelecom. OpenTelecom will provide support for distributing...
A PRACTICAL GUIDE FOR SMALL BUSINESS SUCCESS - Gopi Nathan
Entrepreneurs who start a small business have high hopes of big success. Yet few small businesses survive beyond five years. Actually, there are just four broad requirements that can almost guarantee your small business success: - A few personal...
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How To Give Your Business Credibility
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Written By:
David Coyne
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Let’s face it. Buying products and services from the Internet can be a bit intimidating.
You may have no idea where the online merchant is located. You may not know how safe your personal and credit card information will be.
You may be unsure if you’ll even get the product or what to do if the product is broken when it arrives at your door.
These types of concerns are what you are up against when you sell products from a website.
Here some tips to build credibility with potential customers.
1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List the hours you’re available to take customers’ phone calls.
2. Offer a money-back guarantee. This is a must, especially if you’re selling higher price items. Mention your guarantee at least a couple of times in your copy.
The more details you give about your guarantee the more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after the purchase and it’s best to have a “no-questions-asked” return policy.
Be prompt in refunding the customer’s money
3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.
Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below the “Buy Now” button on my website.
If you use a online credit card processing company like PayPal, be sure to include the credit card buyer protection policy and merchant - continued below ...
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verification process. People want to know how they’ll be protected against credit card fraud.
My credit card processing company, PaySystems (http://www.revecom.com) has a 100% guarantee against credit card fraud. Customers can click on hyperlink to read the guarantee before they actually fill out any credit card and personal information.
4. Use testimonials from satisfied customers. Nothing helps sell a product like a happy buyer. The more detailed the testimonial the better. Be sure to get your customer’s permission before you quote him or her in your marketing material.
Always use the customer’s first and last name, company name and title (if applicable) and their location.
I think you’re less likely to believe a testimonial if it’s just signed “J. Doe” instead of “John Doe, President, XYZ Company, Houston, Texas.”
5. List your credentials or experience on your website or in your ezine. Again, the key is the more a customer knows about who they are dealing with, the more assured they going to feel doing business with you.
By putting these suggestions into action, you’re bound to have a happy group of customers. And good “word-of-mouth” is the cheapest, and most effective form of advertising.
Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: “How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone.” Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com
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Book Summary:Turbo Strategy - Regine Azurin
This article is based on the following book: Turbo Strategy 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly By Brian Tracy AMACOM, 2003 ISBN 0814471935 160 pages Businesses are run mostly on auto-pilot and any...
Consumer Directed Health Plans - Michael Ertel
Most of you have heard about “consumer directed health plans”. The Bush administration has been a strong supporter of this concept as a way to get a handle on soaring healthcare costs. The recent inaugeration of Mr. Bush signals that consumer...
Mobile phone USB data cable - Foreways
For sale:nokia mobile phone usb data cable, nokia cellular phone usb data cable, samsung mobile phone usb data cable, samsung cellular phone usb data cable, siemens mobile phone usb data cable, siemens cellular phone usb data cable, motorola mobile...
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