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Further
Reading ...
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Will You Qualify for that New Mortgage or Re-Finance? - TrimYourDebt com
The Federal Reserve continues to raise short-term interest rates, but long-term mortgage rates are still at 40-year lows. This may be one of your last opportunities to lock in great interest rates below 6%. So, we put together a brief checklist for...
How NOT to Let PowerPoint Kill Your Presentation - Susan Dunn MA Personal and Professional Development Coach
PowerPoint is very popular in certain circles. In fact in some organizations a presentation can’t be given without it. But I invite you here to take a second look at the use of PowerPoint because: ·It’s overused ·It can be confusing ·It can be a...
Managers: A Key to Your Survival - Robert A Kelly
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. But among such managers are those who fail to do anything about the behaviors of those...
Tales of A Newbie Entrepreneur: How I Learned To Accomplish More in Half the Time - Leigh Butler
I know what you are thinking. Surely this is impossible. How could anyone learn to accomplish more in half the time? This must be a hoax. Hmmm! But, it sure would be nice if I could do that. Well, you can! If it worked for me, surely it will...
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How To Get Press To Come To You
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Written By:
Paula Gardner
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Have you ever noticed how the same people’s names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?
They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...
1. Your first step is to define your niche. Don’t just choose the whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists.
2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.
3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.
4. Sort out your press release (or get me to do it for you!) and send - continued below ...
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continued ...
it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos.
5. Make a date in your diary to send a new one out every month/week. Don’t forget to include your press release at the same time.
6. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist.
7. Give the press a valid number, possibly even your mobile, where it’s going to be easy for them to reach you without having to navigate switchboards or assistants.
8. Don’t forget radio. Even if you think that you’re unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), it’s great to be able to say “as heard on..” and it’s good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are!
9. Advertise the fact that you are available for media comments and articles in as many places as possible – on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert.
Copyright © Paula Gardner 2004. All rights reserved.
Paula Gardner is a PR and marketing coach who works with people who are passionate and serious about getting their business noticed by the media. You can read more articles on PR and marketing at http://www.doyourownpr.com.
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| _Additional Resources ... |
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Using Those Business Cards - Sue and Chuck DeFiore
One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for. You...
Got Some L.A.F.S.? - Kathryn Thomas
Could you use some laughs? I'll bet you could, especially if they increased your online sales. And, no, I'm not talking about jokes, cartoons, and riddles. L.A.F.S. stands for Little Ads For Success - specifically, business cards. Most...
How To Start Your Own Business and Be Successful - Willard Michlin
In the Movie and Play “South Pacific” there is a song called “Talking.” The words to that song go like this. Feel free to sing it. “Talking, talking, talking, talking, talk. Talk about thing you’d like to do. You have to have a dream. If you don’t...
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