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Further
Reading ...
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Internet Marketing Mistakes that Traditional Business Owners make part 3 - Andrew Clacy
If Internet Marketing is important to you, the third in a 7 part series is a must for Australian Business Owners. The third mistake in Internet marketing is made by business owners who do not follow through with their online marketing with a simple...
Student loans - Jakob Jelling
Getting a higher education can be a very expensive option that may leave you in a financial crisis after you graduate. On average each student who seeks higher education is left with $15,000 in student loans and $2,000 in credit card debts. While...
How To Evaluate A Product Opportunity - Catherine Franz
Day after day my in box, and I'm sure yours as well, fills with opportunity propaganda on how to make money. Do this, and poof, you're rich. Become an affiliate and sell my ebook, and poof, you're making lots of money. I don't know about you, but...
Free Money - Bill Naugle
Naugle Ministries has just release a new ebook called “Free Money” This Free Money book helps all people to enjoy a greater freedom in their finances. You will be able to quickly learn how to use donations and contributions to change your income...
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How To Find Ideas For Creating Your Own Profitable Products
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Written By:
Charles Kangethe
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(c) 2004 Charles Kangethe
In this Article we look at the third competitive advantage of successful Internet Marketers - Creating Products.
The main problem with creating products is not in the build process, but rather in the "Ideas Process."
Product Ideas Come From NEEDS
* New Knowledge
Research at centres of learning gives rise to new theories that provide a wealth of ideas, for new products.
* Emulation
Modification and copying of existing products and services is the most common source of new ideas for products.
* Ego
Most inventors of products have big ego's that are only satisfied by the "creative process," from invention to production.
* Difficulty
Hardship in terms of effort required to do any work or activity is a rich source of new ideas for products.
* Scarcity
Shortages of necessities and luxuries very often give rise to new ways and products to overcome the shortages.
Product Development
Products can be developed in one of two ways :
* Product Centric Approach
This is where the idea and the product are the drivers of the process.
Prototypes and initial production runs are completed before research to find out whether or not the product has a chance of commercial success.
* Market Centric Approach
In this approach the Market is the driver.
It focuses on identifying clear market needs and then finding very specific products to satisfy those needs.
With this approach you know your product will succeed before you commit money to the production process.
The Research
The two main purposes of research are :
* Technical Viability
In this step you analyse the process and cost of manufacture.
The aim is to find an answer to the question - Can the product be made in commercial quantities for reasonable cost ?
* Commercial Viability
This step determines the likelihood of commercial success when the product hits the shelves. You determine how much competitor products sell for and the expected return on investment.
A - continued below ...
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continued ...
Practical Exercise In Creating Your Own Product
Step #1 - Developing NEEDS
Decide on which NEEDS you want to create a product for. For this exercise we will use Difficulty.
Step #2a - Idea Development Using a Market Centric Approach :
Using a directory of Internet Newsgroups join a few groups and lurk. Understand the group's purpose and etiquette, and when you feel comfortable post a simple question. For instance :
=>
Hi Forum
I am doing some research and would like to know what is the single biggest difficulty you have with x ?
Name
Hi Forum
I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in the solution to x ?
Name
http://tile.net/news/
=> http://groups.google.com/
Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html
Set up an affiliate program - Simply Easier Marketing Part 1
=> http://www.simplyeasier.com/afiliates.htm
Traffic and Op't-In Lists - Simply Easier Marketing Part 2
=> http://www.simplyeasier.com/traffic.htm
For an e-book on creating specific Info products and a report on Market Research Before Building Your Products - send a blank mail to
=> simplyeasier_products@getresponse.com
(c) 2004 Charles Kangethe
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
charles@simplyeasier.com
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| _Additional Resources ... |
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What You Don't Want to Know About Bad Meetings - Steve Kaye
Bad meetings are a cultural malady that senior executives pass on to new employees. Long pointless meetings are useful in that they keep incompetent people from interfering with those who are working. An employee who needs permission to buy a box...
Your First Mission Statement - Wild Bill Montgomery
To start building your very first Mission Statement, you will need to answer three questions: 1) Who is your target market? This identifies your ideal customer group or "Niche". 2) What does your target market want and need? Here is the...
Swiss Offshore Bank Accounts - James Hennessy
Swiss bank accounts have a long history of excellent personal service and high levels of secrecy. The Swiss bank accounts provided by this leading Swiss bank are excellent. ABOUT THE BANK You can pay earnings, salary, and revenue or in fact any...
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