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Further
Reading ...
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Are YOU 'IFFY'? - Kurt Geer
Many people say that working for themselves or working on Straight commission is just to 'IFFY' for them. 'I'd rather work for a company that will give me a check every week, that direct marketing stuff is just to 'IFFY' for me.' 'I couldn't...
Better Looks for Your Poster Digital Printing - Kristine Llabres
The modern and latest innovations in digital technology printing provides higher resolution in picture and images as well as brighter text certainly hassle-free. What is good with digital printing is that it is well equipped with modern know-how’s...
10 Ways For Entrepreneurs To Find More Time - Dr Rachna D Jain
It's occurred to me lately that I don't feel like there's enough time to do everything I want to do in my business. Between working with clients, writing books and articles, teaching/training other professionals, marketing, and just living a good...
Portrait of a Portfolio Career: An Answer to the “Perfect Job”? - Nina Ham
Copyright 2005 Success from the Inside Out Do you cringe when you look at your resume through the eyes of a prospective employer, afraid the wide range of jobs listed will disqualify you? Or have you put together a single-track career record but...
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How To Create A Mission Statement
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Written By:
Denise O'Berry
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Creating a mission statement can help you focus your business effort and do a lot of good in bringing your workforce together behind a common theme. The key to success is not just creating a mission statement, it's living the mission statement.
A mission statement identifies the major purpose that you fulfill in providing products and services to customers. Your mission statement should:
- Include the reason for your business
- Identify your firm's unique 'value added'
- Reflect your firm's core business activity
- Provide a focus
- Identify the purpose you fulfill
Step One -- Develop your mission statement by identifying:
- Stakeholder(s)
- Products and Services
- Unique Value Added
Stakeholders - Those people who are directly affected by the company's successes and failures. Stakeholders could be employees, internal customers, organizational customers, external customers.
Products and Services - Items that you produce for your customers. Products and services might include consulting, - continued below ...
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training, products or services for individual use, products or services for business use.
Value Added - The key advantage you provide over the competition. Why would a customer come to your company for service? What makes your company special?
Step Two -- Construct A First Draft
The [your company name] meets the [your products and services] needs of [stakeholders] by [value added].
Step Three -- Refine the Mission Statement
Is it too wordy? Is it brief and to the point? Will employees remember it? Would it make sense to your stakeholders? Is it a true mission statement and not a goal? Does it inspire your organization? Does it describe your business focus and effort? Is it unique?
Step Four -- Make It Visible
Post the mission statement for easy review by all employees and customers.
Step Five -- Live it! This step will be easy if you've involved your entire group in the process.
Small business expert Denise O'Berry helps business owners take action to grow their business. Find out more at http://www.deniseoberry.com
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5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now! - Jo Han Mok
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich! It's true. Not many people actually 'get it'. Information marketing has much in common with the 'old school' mail order business....
Let's Talk About Trust - Nan S Russell
I agree with Brooker T. Washington, "Few things help an individual more than to place responsibility upon him, and to let him know that you trust him." I agree with Mr. Washington because I've experienced trust. I've been on both the giving and...
Working at Home Doesn't Have to Mean Feeling Alone - Vishal P Rao
Operating a home-based business may let you set your own schedule, spend more time with your children, and earn more money but it does have its own set of challenges. One of those challenges can be a feeling of loneliness. Many home-based...
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