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Internet Home Business - It’s Not That Easy! - Stephen Brennan
I’ve written before about amount of email I receive in the form of link exchange requests. There’s no need to go into it all again but suffice to say, with seven websites with varying subject matter and content, I get my fair share of these requests...
Guide to Shopping Online Safely - John Mussi
Shopping on the Internet has now become commonplace. The Internet is an exciting tool that puts vast information at your fingertips. With a click of a mouse, it lets you buy an airline ticket, book a hotel, send flowers to a friend, purchase your...
The Dollar Heyday Is Over - John Finger
Money Matters December 18, 2003 Presented by The Money Management Firm, Inc. www.moneymanagementfirm.com eBay ID: optionsforyou The Dollar’s Heyday Is Over _________________________________________________________________________________________...
Online Business Broker: Stress Free Help Selling Your Business - Jeff Smith
You've spent several months, perhaps years, putting everything you have into building a thriving, high-demand online business and now you have decided to sell your baby. Thousands of businesses change hands everyday, oddly enough the channels...
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How To Convert More Sales On Your Website
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Written By:
Matt Eliason
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One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.
This means having a website needs to be more than having just an online catalogue.
What to I mean? Lets take the example of a recent client of mine who sells sterling silver jewelry.
Their site that was well structured; the items pages were neatly laid out, images were clear, add to cart button clearly visible and there was a short description of the item. There was a page with a 14-day money back guarantee, and a privacy page saying your details would be kept secure. But still sales were slow.
What was missing? What could be done to encourage visitors to purchase?
The answer is we need to stop and think about buyer behaviour. Lets think about the buying process when we are in a physical store.
If the sales person handed you a card with a picture and short description of the item, would you buy? What if they went one step further – even let you look at the item through the glass counter top. Would you buy? Already we are providing more than the average website, but I bet you still have not said yes to buying.
What are the steps that we follow in our purchase decision process? First we would ask to hold the item. Even without asking the sales person a question we will be making evaluations based on the weight and feel of the item. Does the clasp look strong? If there are any gems, does the setting look well secured? How does it look against skin (fair, olive dark complexions)? These are just some of the subconscious questions we ask and answer during our appraisal, as we turn the item, hold it up against our skin or place on a finger.
If the answers are not instantly evident, we ask the sales person, who also - continued below ...
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provides encouraging comments about the item and your good choice.
So how does this translate to a web site?
Simply by addressing the natural flow of consumer assessment onto your web site.
Here are some basic steps you need to take:
- Enhance your product descriptions; don’t expect the image to sell the item for you. Describe how the item feels, smells, its weight. Are all items highest grade?
- Make best use of images. If people try it on (jewellery, clothing etc) as part of the normal appraisal process, how can you best meet that need online? Do you need pictures of the necklace being worn on different skin types, or if clothing how does it look on different complexions and hair colours?
- Tell people how they will feel by owning this item – that they will they look a million dollars in that dress, they will attract admiring glances, that it will enhance off the colour of their eyes – all designed to reassure the customer that they are making the right choice.
- Make the returns policy statement with each item. Include it in the text perhaps like; ‘we are so confident that you will be delighted this ‘productname’ that if you are not 100% satisfied, return within XX days for a full no questions asked refund”.
Implement these steps and you will see your sales rates increase.
Visit our site http://www.plusone.com.au
Copyright - feel free to reproduce this article in its unaltered form including this bio text.
Matt Eliason is CEO of PlusOne -> Marketing, Media Communications. He has more than five years experience in online marketing ans runs many successful websites. Take advantage of this experience with a free review of your website. See www.plusone.com.au for details.
matt@plusone.com.au
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How To Keep Your Sales Soaring - Diana Barnum
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net How To Keep Your Sales Soaring ...
Five Things TO do When Starting a Home Business - Tammy Henderson
I’m going to take a chance here and bet that you haven’t heard at least one or two of my suggestions, and maybe none of them. These are not your normal home business suggestions. 1. Buy yourself at least two 5 subject notebooks. I prefer the...
Saving Money -- Here's How - Stephania Munson Bishop
Money -- now there's a subject to pique anyone's interest. Most of us are concerned about (1) earning money, (2) saving money, (3) ensuring ROI (Return on Investment) of our money, and/or (4) simply getting out of debt. With more Americans filing...
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