 |
Further
Reading ...
|
|
Summer Doldrums - Bob Osgoodby
Warm-weather months are a fun and busy time. It's time to cleanup the barbie, plant your flowers, and maybe take a trip to the beach. The cold weather is gone and the lazy, hazy days of summer are upon us. It just seems that so many things have been...
"Fire" Your Bad Customers - Dave Balch
Here's a concept to consider: some customers just aren't worth the trouble. We work so hard to get customers, and then work so hard to keep them, it's hard to grasp the idea that we are better of WITHOUT some of them! Let's face it; some people...
Promoting Business on CD (Pt. 2) - Kenny Love
"Promoting Business on CD (Pt. 2)" Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see' your...
What Is A Personal Loan? - John Mussi
Personal loans can be divided into two categories: secured personal loans and unsecured personal loans. Homeowners can apply for a Secured personal loan (using their property as security), whereas tenants only have the option of an unsecured...
|
|
|
How To Build a Profitable Business
|
 |
Written By:
Joanne Victoria
|
|
|
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Keep in contact with your clients and vendors by sending articles you have written or that would be of interest to them. Add a little "How are you?" note to these people and keep the lines of communication open. Include current information about any new value-added products or services, such as a newsletter, or tele-class you will be presenting.
Marketing doesn’t have to be expensive. You just have to do it.
Communication and relationship are the keys to marketing. Attending numerous networking meetings may be worthwhile to some, but that strategy doesn't work for everyone because, as someone once told me, the people who love you will always refer business to you.
The people who are your advocates or supporters are the ones who require nurturing. Send them an e-mail, e-zine, note, or article at least once a month.
Gather your internal and external management teams in an informal meeting such as breakfast or lunch. Advise them of your upcoming plans, get feedback and give acknowledgement for all their support and advice.
Check in with former clients to see how they are doing. Don’t be afraid to dispense free information to these people. Generosity is its own reward. If you keep a timer on your desk, you can be sure of keeping the conversation brief as well as focused. Then, send them more information.Follow up in about two weeks to see how the seeds of your generosity have blossomed.
Information is available to everyone, through the internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.
Review your brochures, marketing letters, and newsletters in a - continued below ...
|
|
|
continued ...
new light. Does this information speak to your "Ideal Client"? Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.
Does your collateral material speak to what you do? Is the information clear or does it require interpretation? Spend time on this now and review it every ninety days.
If the cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in the near future, create an Information Letter.With this type of document, you can update your advocate group as well as former and potential clients. Again, it’s not costly and serves a specific purpose.
This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.
About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.
You want them to keep remembering you! Nurture all these relationships and your business will grow and glow.
Joanne Victoria works with independent professionals who want to simplify their lives and professional practice and small business owners who want to streamline their operations in order to achieve more.
Sign up now for Joanne’s FREE monthly e-zine: Lighting Your Path!-Find Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com
Joanne Victoria – Coach, Speaker, Author
Tel:415-491-1344 mailto:joanne@joannevictoria.com
http://www.JoanneVictoria.com/programs.htm
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Save Money By Cutting Recurring Expenses - Joe Bingham
One of the greatest things about running an online business is the extremely low operating costs it has compared to a brick and mortar business. However, there are still many tools online marketers need. In essence, web hosting, auto...
Does your company need capital and you think an angel investor would be a gift from heaven? - Dee Power
1. Know who you're looking for. The average angel investor is male, 49 years old, has a college graduate degree, at least five years of investing experience in private companies, and invests an average of $72,000 per investment. 2. Look in your own...
Low Key Marketing - Bob Osgoodby
Email marketing, if done correctly, is one of the most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today. Spam is the sending of information (usually an ad for a product, service or...
|
|
|
|
|
|
|
|
|
|
