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Further
Reading ...
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Exceptional Customer Service Starts With Your Executive Team - Kennette Reed
According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000...
Management wants faster implementation of new Organizational Strategy (Part III). - Mike Hayden
See full color web version at: http://www.SeniorManagementServices.com/pvt-98-faster-org-strategy.html ============================================================ Is anyone "not affected" by a reorganization?...
Affiliate programs. Are they for you - Susan Prince
This article may be freely distributed if the bylines remain intact. Affiliate programs. Are they for you Affiliate programs can be a brilliant way to start in the world of online marketing. An affiliate program is simply a way to earn money by...
Credibility Counts! - Diana Ratliff
Credibility Counts ©2002, Diana Ratliff 476 words If prospective customers don't believe you, you might as well start your "Going Out of Business Sale" right now. This is especially true on the Internet, where anyone can (and evidently does!) put...
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How To Automate Your Web Business And Save Time
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Written By:
David Coyne
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Whether you sell products or services on the Internet, you should get an autoresponder as soon as possible. It’s an immense time saver. And for most online entrepreneurs time is in short supply.
What is an autoresponder?
Without getting too technical, it’s like an automated email program that responds twenty four hours a day to any inquiries you receive about your product.
When a prospect sees your advertising, they send an email to your autoresponder address, and it replies immediately with your prewritten message about the product. Remember, people want info as soon as possible. If you have hundreds of inquiries a week, you’ll eat up too much time following up individually.
Best of all, you can load a series of email messages into the autoresponder and have it automatically send messages at specific intervals.
Why is following up with several messages better than only one? Consider this fact from the National Sales Association: 80 percent of sales are made between the fifth and twelfth contact. Impulse buyers are a rare breed.
How do you get started with an autoresponder?
The easiest way is to sign up for an account. They are lots of autoresponder websites and both GetResponse (http://www.GetResponse.com) and RapidReply (http://www.rapidreply.net) offer free accounts.
However, with free accounts you’re usually limited to inserting 10 to 20 prewritten messages.
Once your account has been activated, you’ll be assigned your own autoresponder email address that you can use in your - continued below ...
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advertising. Write a series of email messages to load into your account. Concentrate on the benefits your product offers.
If you’re not confident about your writing abilities, you can get sales message templates to model or adapt for your own use.
Try Autoresponder Magic: ttp://www.autorespondermagic.com/?19597.
Once you’ve loaded messages, you need to decide on when each message will be sent to your prospects.
Most experts suggest you should contact prospects at least weekly. Experiment to see what’s best for you.
Your autoresponder will create a mailing list that includes everyone who’s inquired about your product. Most accounts will let you import and export name to and from your list.
You can also send out an ezine using an autoresponder. Just cut and paste your content as you would with a sales message.
Be sure to include a way for prospects and customers to unsubscribe to your mailings. GetResponse will automatically remove unsubscribers from your list.
It can also tell you if it was unable to contact recipients due to invalid email addresses, over quota accounts, etc.
Once you get the hang of using an autoresponder, you’ll wonder how you managed your business without one.
About the Author
David Coyne is an online entrepreneur
and marketing consultant.
Visit his website and get
the FREE E-BOOK "Marketing
Secrets Of The Ages" ($19 value)
You can sell this book to customers
and keep 100% of profits.
http://www.dc-infobiz.com
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SEO Writing Strategies for Graphic-Oriented Sites - Karon Thackston
by Karon Thackston © 2003 http://www.copywritingcourse.com As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more...
Does Your Job Cause Stress? - Stephen Bucaro
---------------------------------------------------------- Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
Is Your Company Ready To Go Public? - William Cate
Is Your Company Ready to Go Public? By William Cate Published November 1998 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] You're not ready, unless you can afford...
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