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Further
Reading ...
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Are You FINALLY Ready to Stop Failing Online? - Jeffrey Lant
How many of your online ventures have failed? One? Two? 50? Every single day the walking wounded of the Internet contact me to report on the number of times they've tried something online, only to fail -- again. There are, of course, lots of...
What Does An Ex-Basketball Coach Know About Pulling Web Metrics? - Jason Blackston
In my previous life..... Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics." Simply put,...
100,000 Subscribers In 30 Days? - Willie Crawford
Two years ago, I sat in Joel Christopher's "Master List Builder Seminar" listening to ideas on how to build my list faster. The room was filled with seasoned on-line and off-line marketers. They all told us that the money was in the list......
How to Make Own CMS - Anastacia Davidenko
Every day millions of new web documents emerge on the Internet, and the amount of web management tools is growing simultaneously. These tools are usually referred to as Content Management Systems, CMS for short. If you have a web site and still do...
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How Much Time Should You Spend Marketing?
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Written By:
Susan Dunn, Marketing Coach
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Clients ask me how much they should market and what’s a realistic amount of time. They’re not always happy when I say, “Almost all the time!”
Not every Monday morning, not 8 hours Friday, but most of the time when you aren’t doing business or talking with clients.
Why? So you can stay current. Marketing is happening all the time, and if you’re tuned it, you’ll get some great ideas.
When you're browsing on the Internet, pay attention to what attracts your attention, what's new, how other people work their websites, what the logos look like. Logos, colors, fonts, and tagline styles go in and out of fashion and you want to stay current.
Take some time every week to visit people who sell things like you do, or offer services like yours and see what's new.
When you're in the car, notice what radio ads catch your attention -- and why. Notice what billboards catch your eye -- and why. Your website is not unlike a billboard, and your 'copy' is not unlike a radio ads. Most radio ads are minutes, and most visits to websites - continued below ...
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are minutes.
When some commercial actually catches your eye as your channel surfing, figure out why.
Also become an expert on your clients and who buys things from you. What country are they from? Are they mostly male or female? Do they come from your ezine, or from the Internet? Go over your ezine records occasionally, and your web stats.
I recommend you work with a marketing coach, for an expert and individualized programme in this competitive business, but even so, your input will be crucial. The marketing person will need lots of data from you, and I’m always surprised how much some people know about their business, and how little others do.
About the Author
©Susan Dunn, Internet marketing coach for coaches, entrepreneurs and small businesses, http://www.webstrategies.cc . Market research, strategy, web design and critique, article- and Top Ten-writing service, computer remote assistance, global. Mailto:sdunn@susandunn.cc for free ezine. Put “checklist” for subject line.
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| _Additional Resources ... |
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A gadfly on a dinosaur's butt , or the hood-winking of the American investor. - Charles M O Melia
A gadfly on a dinosaurs butt, or the hood-winking of the American stock investor. Have you ever noticed how some words in the English language are so perfectly named for what they describe? And how some words seem to be, I guess you could say,...
Build Your Marketing Muscle - Sopan Greene M A
During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress. I was shocked when I first started doing it,...
Get Affordable Postcard Printing Services Now! - Mart Gil Abareta
Postcards are one of the most effective and least expensive tools you can use to generate sales. If you’re advertising a product or service, postcards represent a cheaper and more durable substitute to photographic reprints or the common sell sheet....
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