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Further
Reading ...
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Goals Galore! - Terri Seymour
Our lives, personal and business are made up of a series of goals. We want to be successful, happy, earn a good living, have a family and so on. But how do we achieve these goals? Hopefully, in our personal life, we meet the right person to help us...
Writing a press release - Jakob Jelling
When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to...
The Power of Visualization - John Assaraf
Professional athletes and other highly successful people use the power of visualization technique on a regular basis. Why? Results of a 20-year study of the effects of visualization on results revealed an amazing discovery. Humans see pictures on...
Going Postal: Not a Bad Idea - June Campbell
When's the last time you checked out your Postal Service's web site? You might be surprized at the valuable business information you can find. It's difficult to speak in specifics, given that readers of this article are international but each...
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How Do Conversion Rates Apply? An Overview of Sales Conversion Rates
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Written By:
Margaret E. Booth
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Feel free to use this article in ezines or on websites without editing and including the resource box.
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A Conversion Rate is the comparison of the number of sales to the number of visitors it took to get those sales.
It takes 2 sales in 100 visitors to get a 2% conversion rate. In e-commerce overall the average conversion rate is 2.3%. The conversion rate for electronics etailers is a low 1.1% while the fashion, home furnishing and travel categories average between 2% and 2.2%.
Online merchants who use a catalog get a huge 6.1% conversion rate because the visitor has looked through the catalog and they are coming to
the website to order knowing exactly what they want.
How Can You Increase Your Website Conversion Rate?
A combination of actions will help to boost your sales conversion rates. The contribution of each is incremental but worth the effort.
Add A Search Engine To Your Site
A search engine on your site will help to search your online catalog so that the customer finds exactly what they want. This will improve
your conversion rate the most. Tweak the site search engine for more intuitive responses. It may pay in more conversions to upgrade your
site search engine from a basic model. Check out other shopping sites to see how their site search engines respond and what features you
like best.
Simplify Your Site Navigation
The majority of site visitors will click through your site up to three pages and if they don't find something of interest or what they were
looking for, they will click away. Simplify your site so that they can get right to the product and directly to the shopping cart and checkout.
One-click check out - continued below ...
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continued ...
will send your conversions skyward.
Build Trust In Order to Build Conversions
A brief security statement at the top of the required legaleze will help to build trust. Bring out the points that will concern your customers the most and set their mind at ease. Logos showing membership in Better Business Bureau Online and other trusted sites will also increase the trust factor and conversion rates.
Romance Your Repeat Buyers to Increase Your Sales Conversions
E-mail a discount coupon to your customer e-mail list to bring them back to your site. Existing customers will remember their first sale with satisfaction and want to repeat the process. Free shipping and sales discounts will also increase conversions. Try a campaign for a short period of time or during slow sales periods to test it out.
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By Margaret E. Booth, Webmaster of http://www.endeavorsonline.com
http://ebook.endeavorsonline.com
http://www.endeavorosnline.com/etools
has been business owner of Tech Selections selling consumer electronics and Nascar Fan Shop selling Nascar Collectibles since 2000.
About the Author
Margaret E. Booth is owner and webmaster of Endeavors Online. She writes articles about her e-commerce experience.
Click to visit her websites at http://www.endeavorsonline.com
http://ebook.endeavorsonline.com
and http://www.endeavorsonline.com/etools
or e-mail her at article@endeavorsonline.com
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| _Additional Resources ... |
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Effective Meetings by Phone - Part 2, How to Hold a Teleconference - Steve Kaye
Even a well-planned teleconference can go poorly. Some people treat any meeting as a casual social activity instead of as a serious business project. And a teleconference brings special challenges because people attend them in the privacy of their...
What to Do When People Want Everything for Free - Diane Hughes
It’s a sticky situation. A prospect, a site visitor, or just a casual acquaintance asks for your help or advice on something. You gladly give it, thinking it’s a one-time “favor.” But instead of providing a little free advice, you’ve opened the...
Small Business Credit Cards - Rob Mellor
Small Business Credit Cards So what do you look for when applying for a credit card for your small business? One thing is for sure, wasting money isn’t an option because it can make or break your business. Things to look for are low interest rates...
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