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Further
Reading ...
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Views from a Roc - Nicholas Dixon
A few days ago I was reading an article about the chances of succeeding online that had me thinking. Did you know that out of every 100 websites probably only about 5 of them will be successful? Most of this can be blamed on the site owners...
THE “SEVEN Cs”: PARTNERSHIP DANGER SIGNS - Competitive, Not Complementary Action - Dorene Lehavi
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble. Competitive, Not Complementary Action James Carville and Mary Matlin are public relations spokespeople for the Democratic and Republican...
Cross Cultural Communication Consultants - Neil Payne
Cross cultural communication consultants have come a long way in the short period of time such specialists have been in demand. No longer are they expatriates with a few years overseas experience and the capability to impart their knowledge onto...
Do You Play Hit and Miss With Your Marketing? - Denise Hall
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if...
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How Directories Help Search Engines
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Written By:
Mario Sanchez
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At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag is a section within a web page's HTML code where webmasters can insert words that are relevant to the page's content). Webmasters discovered that by stuffing their meta tags with popular search terms repeated hundreds of times, they could propel their pages to the top of the search results.
Search engines caught up to the abuse and decided to ignore the meta tags and rely instead on web page copy. Webmasters then started to overstuff their page copy with popular search terms, often writing them in the same color as the web page's background, so that they could be detected by search engines while being invisible to users.
Again, search engines discovered the trick and decided that the best way to rank a web page's content and its topical relevance was to rely on inbound links from other pages. The rationale behind this is that it is much more difficult to influence other people to link to you than it is to - continued below ...
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manipulate your own web page elements. In fact, inbound links are the foundation of Google's Pagerank™ algorithm.
There are several ways to get inbound links, among them writing articles that include your bylines with a link to your page, exchanging links, and listing your site in directories.
Listing your sites in good directories is probably the best way to get quality links that are highly valued by the search engines. Since directories rely on human editors who enforce strict criteria to list a site, and since directories organize the information in highly focused categories, they are an invaluable resource for search engines to measure the quality and the relevance of a web page.
In summary, directories are important not because they generate significant traffic (they don't), but because they are given great importance by the search engines to qualify and rank web pages, and to determine their topical relevance.
You should definitely list your site with quality directories if you want to increase your chances of success with the search engines.
Mario Sanchez: http://www.theinternetdigest.net. For more search engine tips go to: http://www.accordmarketing.com/seotips/
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| _Additional Resources ... |
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Home Business Success Steps - BB Lee
A HARE one day ridiculed the short feet and slow pace of the Tortoise, who replied, laughing: "Though you be swift as the wind, I will beat you in a race." The Hare, believing her assertion to be simply impossible, assented to the proposal; and...
Help Me! I'm Craving Human Interaction! - Mike Nalbone
Since I left the corporate world last year and started working from home full-time, I've found that the human contact one gains by going to "work" every day is something that's good for the soul. Sure, there's nothing quite as rewarding as being...
You Deserve To Retire Early - Vishy Narayanan
The fact is that most people continue to work for a living, because they don’t have the means to live without that income. Do not get me wrong. You may enjoy doing what you do. If you do not have to worry about making a living out of this, could...
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