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Further
Reading ...
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Small Business Q & A: The Business Failed, But Did You? - Tim Knox
Q: After years of dreaming about starting my own business, I finally took the plunge a little over a year ago. To say the least, my dream quickly became a nightmare. The business didn't do nearly as well as I had hoped. I ran out of money within...
YEAR END TAX PLANNING AND PREPARATION FOR BUSINESSES – Tax Tips for 2004 - Dianne Goodman CPA
Now is the best time to start thinking about your year end tax planning for your business. These tax strategies can be put into effect by the end of the year and some as late as when the tax return is due. Planning now will save you money and reduce...
Take the Mystery out of "Mystery Shopping" - Randy Wilson
Looking for full or part-time work? Try Mystery Shopping, where merchants and various companies hire people like you and me to go shopping. Sounds simple, right? Well, it isn't that difficult. Mystery shoppers are used for many different purposes....
6 Tips to Explode Your Offline or Online Business - monique hawkins
Copyright 2005 Monique Hawkins If you have a business either online of offline, your goal is to be successful. You want people to find out about your business and use your products or services. Did you know that the things you do from the early...
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Have You Sold Your Internal Customers?
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Written By:
John Jantsch
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You can make the sale. You know your core message. You know your target market inside out, right?
But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company’s name must be sold first.
Let’s start to think of your employees and strategic partners as internal prospects. What have you done to really light their fire about what your company does, about how it is different, about the unique value you can bring to a service relationship?
Most of the time small business owners completely neglect the notion of what might be called “marketing training.” But then they wonder why no one in the organization get pumped up about providing over the top service. Or why no one really has a clear picture of who or what makes a good lead.
I can stress this notion enough. Any person in your organization that comes into contact with a client or prospect in any fashion is performing a marketing function.
So, now that you know who the first target market is, get out there and start pounding the isles, cubicles, break rooms, and conference tables looking for prospects who are just dieing to to be sold on the vision you have for the business.
What if everyone if your company was made to understand that part of their job, no matter what else they did, was marketing.
Can you imagine an organization with a culture like that?
Picture this. Your head of operation is at a cocktail party and someone asks them what they do for a living and instead of this: “I’m the head of operations for a small electrical contractor” they utter these words: “I make contractors look brilliant.”
Or what if a field technician was confronted with a problem and instead of passing that problem on they saw to it that the problem was addressed and then they called the client back and made sure they were happy and offered to send the client some movie passes for their trouble.
Here’s an idea. Go out and print up new business - continued below ...
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continued ...
cards for everyone at your firm that say vice-president of field operations and marketing fanatic. The marketing fanatic now becomes a part of everyone’s title.
Of course, now you actually have to do the sales job or, like any good selling, the process of educating your internal clients. But here's the good news. They want to be sold. They are dieing to be sold.
I suggest you look at setting up quarterly meeting that focus on all aspects of marketing your firm – lead generation, selling, and customer service. Then maditorily invite your entire staff for marketing seminars.
Build marketing training into your hiring meetings and staff orientation. Make it a part of your routine reviews. Write a entire chapter on marketing into your employee manual.
If you meet resistance to this notion it is because you have not made it priority in the past and people will always resist change. The key is that make sure they understand that this isn’t just another chapter from the latest business article you read. You must make the new found emphasis on marketing an expectation and a requirement.
Teach you people who makes a great client, the exact words they should use to describe your firm, how your firm is different, the promotions you have planned for this month and next month, the challenges your prospects face, the goals you have set for your marketing.
Finally, find a way to turn your marketing into a game. If you can find a way to motivate everyone in the organization to help grow the enterprise, think what a machine you could create. And if you find that you have people that don’t want to play the game…do them a favor and get rid of them. Let your folks know from day one that they are part of the marketing team.
Copyright 2004 John Jantsch
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting http://www.DuctTapeMarketing.com
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Prospering with Mutual Funds: How anyone can “Afford” an Investment Advisor - Ulli G Niemann
Recently I was invited to appear on a live CNNfn television show to discuss my article “How to evaluate Load vs. No Load Mutual Funds.” (You can read that article on my website http://www.successful-investment.com/articles21.htm) As the...
What Will Happen To Your Business If You Are Sick? - Arthur Cooper
(c) Copyright 2004 Do you run your own business? If you do, have you ever stopped to think what would happen to it if you were sick? Would it be able to continue without you for any time at all? You may be its driving force, its brains, the force...
Proven Steps to Start and Grow Your Own Profitable Online Business - Ladan Lashkari
Are you serious about the success of your online business? Do you want to know how to make REAL money on the Internet? Then you need to know how to successfully start and grow your online business. Thousands of people start an online business each...
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