 |
Further
Reading ...
|
|
Building Wealth by Paying Yourself First - Ryan McKenzie
When I look around at all of my friends, and a lot of my family, I see a lot of people living from pay check to pay check, under monetary stress. These same people watch the Calendar for payday like a hawk. Pay their bills, and then open up the...
13 Free or Cheap Effective Advertising Methods - Donnie Baird
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited...
WARNING: Are Your Products Being Stolen ? - Greg Spence
Copyright 2002 Greg Spence. Your Own Internet Business http://YourOwnInternetBusiness.com You may re-publish this article in your ezine or on your website as long as you include the resource box at the end of the article and make the links...
Advertising Approach For The First-time Webmaster - Royan Shaw
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are : 1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express...
|
|
|
Have You Hugged Your 'Guru' Today?
|
 |
Written By:
Rick Beneteau
|
|
|
Strange title for an article, don't you think? But it did get
your attention, and I want to hold it because I have something
very important I want you to read, so please let me explain
*why* I chose this title.
I dislike the term 'guru', at least when it's applied loosely,
as it is on the Internet. I've never thought of, or called
myself a guru, but I'm referred to one pretty often. So are a
lot of other Internet marketers.
My article is not about 'gurudom' though. It's about the
responsibility to those people who hold us in high enough
regard to think of us as a guru, or an expert, or just
someone who can help them along their way, and ask for our
help.
Allow me to share a thought from my upcoming print book:
"Our mission in life is to better the lives of others.
In doing so, our life is made better."
If you find yourself in the position where people are asking
for your expertise and help, there can only be 2 reasons for
it:
1. You are the Real McCoy and people trust that you can
offer genuine and helpful advice and assistance, or
2. You've done a pretty good job of pretending to be the
above.
Hopefully you fall into the category of the former.
Now, you really have only 2 choices when someone does ask for
your help:
1. You can make an honest effort to lend a helping hand, or
2. You can ignore their request, or, perhaps try to sell them
the latest, greatest product that will solve their problem
and make some money in the process.
This article would not exist had it not been for a rather
lengthy and heartwrenching email I received the other day. It
came from a customer of mine, now a friend, who has been
struggling the past few months trying to make a go of it in
the Internet marketing arena. Very tough assignment as a
newcomer in this post-September 11 economy especially in light
of all the marketing products flooding cyberspace these days!
What was remarkable about his take on things was his statement
that of all the "guru's" that he had purchased products from
(most of which promised additional help after the purchase),
and had requested some simple guidance from, I was the
*only* person who ever responded. More than a couple of times
as I recall. What a sad state of affairs in my opinion!
See, I made a vow when I began to notice (uncomfortably) this
guru phenomena that I would do my very best to help anyone who
felt I could help, and asked me for it. To me anyway, it's not
only an honor and a priviledge, but a duty. To this day, I
believe I have lived up to that pledge (and much to the once-
in-a-while dismay of my family members who understandably
grumble about the endless hours I spend answering email:-)
As I did with my former pre-Internet mainstreet business, my
inner heart tells me this IS the way that I need to continue
to do business online. Why?
I can tell you in no uncertain terms that this philosophy is
largely responsible for the success I - continued below ...
|
|
|
continued ...
have enjoyed for the
past 4 years, while so many are struggling or have failed on
the Internet. You must have come across countless success
stories of *real* gurus who have achieved massive fame and/or
wealth from simply focusing on the needs of, and helping,
others.
Giving=Receiving is really one of the few great laws of this
wonderful universe!
Having said that, there is usually a yang for every yin,
right? And here's that side of things.
*Some* people will try to abuse your giving spirit and attempt
to dominate your time, as if it was their God-given *right*.
You must be able to recognize when you're being taken
advantage of and then politely say, like I do, something like
"the clock will have to start ticking now and my consulting
rate is $495.00 per hour.":-) You'll see how quickly the
conversation stops!
There will be others who are simply "takers", that will not
even acknowledge, let alone thank you for your help. Weeks
ago, I spent over an hour (on a Sunday nonetheless) doing some
research and responding in-depth to a very difficult question
(this should really have been a consultation!) that was posed
to me by someone in seemingly dire circumstances. Sent the
email twice (again a week later/neither bounced) because I
sensed the importance of a resolution for this person and
didn't want to take the chance they overlooked it. Not a hi,
hello or how are you from them since.
I've never expected any kind of "award" for efforts like this,
but a nice email from someone stating they are appreciative of
your efforts is always a nice little *reward*. Sometimes the
reward can come in the form of a high quality fruit-and-
truffles package that arrives every Christmas without fail
from a wonderful couple I helped just one time a few year ago!
But neither thankless or intrusive people should ever have the
power to make us stop helping those who need our help. It goes
with the territory of being in a position to influence and
even lead, a position quite frankly, we should be very
grateful to be in.
My advice is simple, but not always easy to follow through on.
If you find yourself in the fortunate position where people
think enough about what you have to offer that they will ask
you for help, then make the same vow I did. Help them. Every
last one of them!
In cyber-terms, Sell a MEG but Give a GIG. It will surely help
others, but in the end, it will help YOU even more!
About the Author
Discover answers to your most perplexing personal and business
problems. Learn the simple secrets that allow success,
happiness and wealth to flow into Your Life. The World's Top
Leaders in Self-Development and Wealth Building are waiting
for You in Rick Beneteau's Brand New Community,
PeopleBuildingPeople.com! Rick even stopped publishing his
popular, money-making ezine The Mirror to put this together!
What the World Needs Now:
http://www.peoplebuildingpeople.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
A CEO with Emotional Intelligence - Susan Dunn MA Clinical Psychology The EQ Coach
Herb Kelleher was on my recent Southwest Airlines flight from San Antonio to Dallas – of all things! As you know, he was the president of Southwest, the man who made it a success. Then he resigned, I think he must be about 70, and is now Chairman of...
Returning home : Scottish Golf Breaks - Robin Richmond
July 2005 sees the return of the world’s greatest golf tournament to its spiritual home on the Scottish East Coast. With the 27th staging of the British Open taking place on the Old Course in 2005, St Andrews has held the event more often than...
How Safe is Your Success? Part 1 of 8 - Bill Hely
"How Safe is Your Success" is a series of eight articles. Each article addresses a different aspect of a universal problem which is of particular importance to those who do business on-line. Most Internet users are at least aware there are dangers...
|
|
|
|
|
|
|
|
|
|
