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Further
Reading ...
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Are you ever your own boss! - Garry Munro
I recently met with a very successful magazine publisher who was telling me how a chain of retailers for his magazines wanted everything their own way, even at the expense of losing revenue for their stores and missing out on the opportunity to...
Make Your Mark – How to Attract Clients and Grow Your Business - Caterina Rando
Marketing: how you attract clients and promote your business is an important part of your recipe for success and profitability. Developing a strategic marketing plan will ensure your success and allow you to not spend time and money in the wrong...
Why Factor Invoices? {Accounts Receivables Financing} - Afra AmirSanjari
You as a business owner or top manager know what we mean. Cash flow problems can cripple growing businesses. Everyday operations suffer because all your efforts are concentrated on collecting money on current invoices. Sales can suffer...Company...
How To Find A "Hungry Market" Of Buyers Wanting To Throw Money At You. - Noel Peebles
By Noel Peebles http://www.instantsellbusiness.com Make no mistake; there are literally thousands of potential tightly niched "hungry markets" out there. Markets abound! People are ready and waiting to throw money at you. Your first job is to...
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HOW TO BUILD CREDIBILITY ONLINE: THE "MAGIC" TEN STEPS
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Written By:
Craig Lock
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I find this a most interesting and somewhat complex subject,
as there has to be TRUST in any business relationship before
any exchange is made. This can be quite difficult to achieve,
when you have never met your customer (prospect) face to
face in another part of the country...or even the world.
Having been on the www over five years, here are a few
pointers that we find helpful in the online sales process:
1. Have your OWN DOMAIN NAME
(not expensive - less than $20 a year from www.000Domains.com
We have three of them at:
http://www.craiglock.com)
http://www.nzenterprise.com and
http://www.novelty-gift.com/
2. Offer GUARANTEES (money-back) on your products or services
N.B:
3. Emphasise transaction SECURITY in the form of a secure
payment system and a secure server.
4. OFFER TESTIMONIALS
5. Have a PRIVACY POLICY for your online business.
Offer a Privacy Statement
6. Have CONTACT INFO on your web site. People then know to
get hold of you, if they want further info... or if there is a problem
(they do occur from time to time, but a problem is only an
opportunity in disguise!).
7. Offer a BRIEF BIO - a little bit about yourself and how you are
qualified to offer your product or service. This builds trust in your
abilities.
8, Have a FEEDBACK FORM on your web site for visitors comments
about possible improvements... and finally and most importantly,
9. BE YOURSELF, YET BE PROFESSIONAL IN YOUR WRITING
(on your web site). Just be YOU, when writing script on - continued below ...
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continued ...
your
website or in your ezine articles . Ensure the information is accurate -
write with absolute integrity and honesty. Also suggest using a bit
of HUMOUR in your writing. I try to use a "dollop", as I believe
reading a computer screen is not a very exciting pastime (except to
"geeks"). It's also a sedentary (big word) activity; so the least I can
do for our site visitors, as a reward, is attempting informing and trying
to entertain at the same time with doses of my "rather strange/wacky/
zany" humour. Hopefully it works!
and finally,
10. "GIVE AND THOU SHALT RECEIVE."
GIVE FREE INFORMATION ... AND YOU WILL SURELY RECEIVE FAR
MORE IN RETURN.
(Everybody has unique knowledge and expertise in certain areas -
specialised skills, which can help others through SHARING). This is the basis
of "the Golden Rule", the Law of Giving, which is the basis of all the religions
of the world (I think!).
Become a "busy internet marketing bee" in building your online credibility
Follow all these steps and people then will be attracted to your web site
(and regular TRAFFIC is THE BASIS/KEY FOR/TO SALES), like bees to a
honey-pot (that's a simile, by the way!).
Here's to finding your "pot of gold" at the end of the internet marketing
"rainbow".*
About the Author
Craig Lock has been successfully marketing products online for
the past five years. Craig is a writer, who believes in sharing
information, as well as encouraging and helping others to find
their talents and gifts, to strive for and accomplish their dreams
in life - whatever they may be.
Creative Writing Course
http://www.nzenterprise.com/writer/creative.html
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| _Additional Resources ... |
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5 Warning Signs of a Scam Business - Sandra Stammberger
For years now the rush has been on to mine the Internet and find "gold." Just like miners in the old U.S. west, people flock to the Web hoping to strike it rich. Is it possible? Sure it is! However, those miners of old had to watch out for "fool's...
Is Your Business A Pain, Or A Pleasure...And Can You Imagine Life Without It? - Noel Peebles
If your business is successful, then chances are you have poured most of your time, energy and spare money into it - for what may have seemed like forever. Your company may have become your life . . . an extension of yourself. Can you really...
The Three P's of Success! - Terri Seymour
Starting and building an Internet business is not an easy task. There is the never-ending learning about promotion, marketing, website design and building, technical problems, HTML, cgi, java; the list goes on and on. There are a few things you...
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