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Further
Reading ...
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Price Your ClickBank Products for Maximum Profit - Tim Coulter
Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy. Most merchants understand that over-valuing a product kills sales. It is also fairly well understood that...
Niche Marketing: Tactics to Use To Make Money With Niche Marketing - Karl Augustine
Niche marketing has always been a key any success in marketing but lately it has become quite a prominent force in the online marketing world. Many books, manuals, courses, and web sites have been developed that focus on niche marketing. It is easy...
Hiring Students for Summer Jobs? Update Yourself on the New Child Labor Laws - G Neil
Soon, school will be out for the summer, and students will be seeking summer jobs. If your company employs anyone under 18, be aware that federal child labor laws, as part of the Fair Labor Standards Act (FLSA), have changed. Here is a summary of...
Simplify Your Research - Shaun McIntosh
I was surfing the net, hunting for new forum activity, when I came across a small forum site. It wasn't anything to write home about. There weren't too many postings in any of the discussion lists. Except for the Business opportunity section. ...
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Growing your Product with the Customer in Mind
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Written By:
Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/
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In so much as your customer determines which products you sell, they also determine which enhancements you provide through what they choose to buy. If certain aspects of your product do not provide the benefits customers want, they will stops purchasing them. Knowing what contributes to the needs and expectations of your buyers can improve your products with the customer in mind.
Start by looking at your product in its smallest unit.
Each product consists of various parts, measure the value of each part against what the customer wants. Think of these parts as building blocks, they each have to hold their own weight while contributing to the solution you provide. Trace replaceable components looking for opportunities to serve better your customer as they use your product.
Document your product lifecycle and customer interaction points.
Document different points in which your customer interacts with your product; look for opportunities to sell them more and to receive feedback about how they actually use what you provide. This feedback is useful to decide which features to incorporate in your future product releases.
Collect your feedback and inject it into your product development.
When - continued below ...
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continued ...
you first introduced your product you probably gave your customers only one choice, now is an opportunity to expand your offerings to fit better their needs. This also presents a great time to remove those components that no longer meet the customers’ needs; this pruning is hard but makes for a better product in the end.
Your findings on product lifecycle and customer interacts should be reviewed frequently to reveal opportunities to implement customer suggestions. Your customers hold the key to great product quality and real features that boost demand. Get out there and find out what the customer has to say about your product, you will be pleasantly surprised about the opportunities ahead.
For additional strategies about “growing your product,” visit http://www.justinhitt.com/archives/2001/02/index00.shtml
Copyright © 2001-2002 Justin Hitt, All rights reserved.
About the Author
Justin Hitt, a management consultant specializing in strategic relations. Helping executive build stronger relationships that increase their profits. Learn more by visiting http://www.justinhitt.com/
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| _Additional Resources ... |
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Not Making Any Progress? Write It Down - Ken Leonard Jr
Not Making Any Progress? Write It Down. By Ken Leonard Jr. ©2002 KLJ Online Do you have a problem getting things done? Write it down. Can't find time to build your business? Write it down. Are you in a rut, not making any...
The Single Most Powerful Small Business Marketing Tool On The Planet - John Jantsch
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan. Now before you roll your eyes and run for the hills let me clear a few things up. When I talk about a marketing plan I am not...
Project Management Training - Jakob Jelling
Project management is a very specialized and often complex task, and requires more training than the average programmer or executive might expect in very specific organizational tasks. To meet this demand, professional groups such as the Project...
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