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Further
Reading ...
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The Work-from-home Fashion Primer - David Leonhardt
Last week, I reported how writers, stay-at-home parents and online marketing geeks had chosen careers as hermits: http://www.thehappyguy.com/hermit.html Thousands of work-from-home hermits responded, confessing that they were wearing their...
Could We, as Net Marketers be missing a Great Opportunity? - John Coote
It is well known that people from all walks of life use the Internet for a wide variety of reasons. For many, their objective is just to learn or gather information. Yet vast numbers use it for the purpose of making their living. Then masses of...
You Can Become A Successful Internet Entrepreneur! - Michel Richer
Everyday people ask me if they will make money with the internet. Of course i said. But it takes times and determination. You cannot expect to make a six figure income in just 30 days. But you can make a six figure income in 2 to 3 years working...
Dislocating the Distractions - Brian Roe
One of the major issues with having your own home-based business is distractions. It's easy to abandon work when the television is just down the hall (or in the same room), or the laundry is calling your name. Ultimately YOU are responsible for...
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Getting New Business Fast
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Written By:
Marcia Yudkin
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Recently two business owners came to me in dire straits. The first, who
owned a dental billing company, had suffered sabotage by a disgruntled
employee. Clients deserted in droves when told, falsely, that he was being
investigated for fraud. The second, who owned a computer training firm, had
neglected to market for a year and had just discovered the delayed effect
of his omission. Both appealed to me: Help! We need more business fast!
Even in such circumstances, an existing business has assets that can be
exploited to drum up sales and cash flow quickly. Use your intuition about
whether to divulge your real situation to friends who might be moved to
help or put a bright face on your situation by, for instance, saying you're
expanding. Either way, consider these possibilities if a comparable
disaster befalls you:
* Leverage your loyal clients through testimonials and referrals. The
billing company's most steadfast client, a periodontist, provided a glowing
testimonial that the owner used to approach other periodontists. Similarly,
the training firm told their lingering clients that they were running
special summer classes and offering big discounts for every participant
from another company that they persuaded to sign up.
* Send direct mail to clones of your best clients. Construct a profile of
the kind of customer who had been most drawn to you in the past, and engage
a mailing-list broker to furnish names and addresses of individuals or
companies matching the profile. For the training company, that meant law
firms and accounting firms with more than 20 partners.
* Offer a trendy new service. What unmet needs of existing clients could
you satisfy? Invent new services or shift sideways to parallel services - continued below ...
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continued ...
you
might not otherwise bother with. The billing company, which normally
concentrated on insurance reimbursements, now said it would also collect
overdue balances from individuals who had promised to pay out of pocket.
* Telemarket to new prospects with an irresistible offer. Bend over
backwards to prove yourself to people who have never done business with
you. Your offer needs high appeal, a low introductory price, and a
guarantee that removes all or most of their risk in trying you. For the
billing company, the inducement was the first quarter of service for half
price, and no charge at all if at the end of 30 days the new client wasn't
100 percent convinced that the change simplified their office routines.
* Sell your white elephants. Do you have inventory collecting dust in a
storeroom -- or property that you could quickly convert into salable items?
The training firm had proprietary manuals for each of its courses that it
could sell as add-ons for its other classes or consulting. It could also
license them to other training firms that hadn't gotten around to creating
their own products. Indeed, even if you're doing fine, you might have wares
you haven't bothered to sell in a while. Through online auctioner eBay and
its competitors, you might be able to turn your white elephants into
cash -- fast.
About the Author
Marcia Yudkin creates cost-effective, creative
marketing plans for clients all over the world. You can learn more about
her reputation-enhancing marketing plan service at
http://www.yudkin.com/marketingplan.htm and view excerpts from a sample
plan at http://www.yudkin.com/sampleplan.htm
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The ABC’s of Cyber-Shop Set Up & Marketing: Affordable, Big League, Cheap! - Diana Barnum
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net The ABC’s of Cyber-Shop Set Up &...
Building a Home Internet Business - Adrian Austin
Building a home internet business can be daunting, but with the right effort, it can be done. Developing a marketing plan will help your business grow. It's not hard to create or utilize. Yet it does need to be used regularly for it to be...
Top 10 Lessons for Small Business Success - as learned from my Twin 2 year olds - Troy D White
Top 10 Lessons for Small Business Success As learned from my Twin 2 year olds Small business success is very similar to learning to walk, talk and spell. The basics have to be understood before moving on to the next step. I am blessed to have twin...
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