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Further
Reading ...
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How To Audit-Proof Your Tax Return Forever! - Wayne M Davies
Reprint Guidelines: ** Attention Ezine editors / Site owners ** Feel free to reprint this article in its entirety in your ezine or on your site so long as you leave all links in place, do not modify the content and include my resource box as listed...
How to Eliminate Credit Card Refunds from 'Digital Thieves' - George Papazoglou
Can you encounter the number of times where a Credit Card Sale was generated, only to receive a "Refund Notification" from your contracted e-commerce processor on behalf the "customer"? Welcome to the electronic world of "cyber-shoplifting". ...
How Can I Justify This? - Pat Redmond
People buy for emotional reasons and justify their decisions with whatever logic they can find or create, no matter how ridiculous. -Joe Vitale So you want to buy an airplane! What's stopping you? Perhaps I can list a few things: 1. My spouse...
Digital Color Printing for Professionals - Kristine Llabres
It has been 10 years now since digital color printing was introduced in the market that aims to make the lives of people specially the professionals who are working very hard at their respective companies to gain more access with their printing...
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Getting More Sales From Your Order Page
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Written By:
Karon Thackston
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by Karon Thackston © 2003
http://www.ktamarketing.com
It’s the gold medal of e-commerce. Getting that coveted sale is what every online business owner hopes and prays for daily. It’s why we fight for good search engine positioning. It’s why we battle with our copy, making it “just so.” It’s what pays the bills! But what if you could get even MORE sales from your order page? It’s really not very hard to do.
What I’m about to tell you is not some big secret. It’s a widely used practice that works. You’ve probably seen it before, but never paid it much attention. Well get ready to listen, because with just a few simple steps you could quickly be doing a lot more business.
Will this same tactic work for off-line businesses? You bet!
I have two ebook sites. One is for my copywriting course (http://www.copywritingcourse.com) and the other is for my ezine guide (http://www.creatingezines.com). Like you, I’d seen this sales practice put into place before… I’d even bought more of a product or service because of this tactic. But one day it dawned on me to actually USE this method to see if it would really work for me. I used the two products above to conduct a test.
Instead of just linking my “order” or “buy now” buttons to my credit card processor, I created a separate order page. And instead of just putting the copywriting course on the order page of the copywriting course site, I added a “deal.” I offered a $10 discount if site visitors bought BOTH ebooks at the same time. I have a link to buy just the copywriting course, and a link to buy both ebooks at the discounted price. Literally, within minutes of implementing the change, I began ringing up sales for both books.
Have you seen this before? I’m sure you have. Amazon.com, ProFlowers.com and many other huge online retailers use this method to boost sales every day. Why does it work? Simple.
Once people go through your site, read your copy, and check out your products or services, they make - continued below ...
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a decision to buy. By offering them more for less (more products/services for less money) you take advantage of their “buying mode.” You strike while the iron is hot (so-to-speak). It’s a win-win situation. The buyer gets a discount, and you get more sales.
So how would you implement this strategy for off-line businesses? Just follow any fast food restaurant’s lead.
Have you ever been to a McDonald’s restaurant? What normally happens is a conversation like this:
‘May I take your order?”
“Yes. I’d like a Big Mac combo with a Coke.”
“Would you like to super size that, ma’am?”
“Sure, why not.”
“And how about adding one of our hot pies or an ice cream sundae for just $1.00?”
“OK”
Without so much as a fuss, McDonald’s just added two sales to your order. One was super sizing of your combo meal… the other was a sundae. You got a discount - you got more food for less money - and McDonald’s got more profits.
Off-line retailers can simply instruct their salespeople to ask for more sales. Once the customer gets to the cash register, they are officially in “buy mode.” While they’re standing there, quickly (and I mean quickly… don’t bombard them) ask if they need shoe polish to keep those news shoes looking new, or if they remembered to pick up labels for that box of CDs. It’s really that simple. No hard sale, no pushing, no shoving. Just a simple question to which the answer is almost always “yes.”
So there you have it… the quick and easy way to get more sales from your order page. Think it’s too easy? Try it and see for yourself.
About the Author
Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.
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| _Additional Resources ... |
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Get The Best Tax Resources Here - Maria Marsala
Where can a business owner obtain tax information? When you don't know what questions to ask, it's very helpful to take some classes, and read a few articles prior to visiting with a CPA. Enjoy these resources: Internal Revenue Service (IRS) The...
Home Business Success - 5 Things You Can You Learn from Your (Ex) Boss - Gobala Krishnan
In the past, everyone could take pride in working for large, multinational companies. The current trend of downsizing and outsourcing, however, has brought major changes in the employment landscape. One thing for sure, as job security becomes a...
Effective media relations – you won’t be talking to the media without it! - Mark Croxford
The media’s role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions. Setting up...
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