 |
Further
Reading ...
|
|
Free and Low Cost Website Promoting Tools - Robert Williams
Finding free and/or low cost website advertising can be a difficult task. If you search the internet however you will discover there are several free and low cost tools available to you. Listed here are some free and low cost...
Save Time And Money By Drop-Shipping, Prepared Lists Really Help - Vinodh Pushparaj
This is the age of the Internet entrepreneurs. You see millions and millions flock to the Internet each day. They easily understand the business potential and the low bar in starting a business website. They jump directly without much thought or...
Starting A Home-Based Business - Kirk Bannerman
There are numerous reasons why people choose to start a home-based business. Some of those reasons include: 1. Dissatisfied with their present employment situation. 2. Out of work due to being laid off or downsizing by their employer. 3. A...
BE A PERSON OF YOUR WORD - Sharon Dalton Williams
There is an adage my father used to tell me all the time - "You're only as good as your word." In other words, when it comes right down to it, it doesn't matter what you've said; what matters is what you do. This past week I've had two experiences...
|
|
|
Free Competition Analysis for E-Commerce Startup
|
 |
Written By:
Lawrence Roth
|
|
|
For anyone who has completed research regarding e-commerce, there are some common catch phrases that we all come across. ‘Competition Analysis’ is one of those catch phrases. Competition Analysis is part of the business plan. And it is an important part.
However, completing some of the tasks that are required for Competition Analysis can be overwhelming and expensive. This is a disadvantage for e-commerce startups with limited budgets.
The following is a suggestion that has worked for us at Rothline Entertainment, an e-commerce site located at http://www.rothline.com. After reviewing information on completing Competition Analysis, we immediately knew we could not afford to have an outside source complete these tasks. We were also overwhelmed with the idea of attempting to complete the tasks ourselves.
We brainstormed regarding who our competition is and how well they are doing. One of the free tools that helped us the most with Competition Analysis was http://www.alexa.com/site/ds/top_500.
This site allows searching for e-commerce sites in specific industries in order to view status, link popularity, - continued below ...
|
|
|
continued ...
ranking, etc. For our company we began by selecting five companies that best fit our industry and were in the top 500. We took a look at what they were doing, and they must be doing something right if they are in the top 500.
We made a list of their strengths and weaknesses and compared our strengths and weaknesses to theirs. This was the best free Competition Analysis tool we had come across. It provided information on our competition and allowed us to begin carving out what our special niche could be and how to compete. The only thing that it cost was time.
For a startup e-commerce site with a limited budget I recommend trying this approach for Competition Analysis. This approach does not have to be your only tool but it can be a beneficial tool to add to your marketing toolbox.
Lawrence Roth
Web Manager
Rothline Entertainment is an online catalog for computer and video games and pc software.
http://www.rothline.com
http://stores.ebay.com/Rothline-Entertainment
sales@rothline.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
|
|
|
|
|
|
|
