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Further
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Career Warfare - A Book Summary - Regine Azurin
This article is based on the following book: Career Warfare "10 Rules for Building a Successful Personal Brand and Fighting to Keep It" By David F. D'Alessandro Published by The McGraw-Hill, 2003 ISBN 0071417583 216 pages It is a tough and...
6 Keys to Successfully Screening Church Staff and Volunteers - Glen M Johnson
Whether you are in the process of formulating a screening policy for your congregation, or already have a screening program in place, here are some tips to help you with your efforts to protect your church family. 1. Get your house in order. ...
The Subject is the Subject Line - Shawna Schuh
Getting too many emails? Spending exorbitant amounts of time doing replies, deletes, and filing? You are not alone! Today we address how to help people (and you) to be more effective with this techno touch - the Subject line! First off and most...
Passive Income from Booklets and Special Reports - Marcia Yudkin
"Booklets." "Special reports." These words sound pretty insignificant, don't they? But the results you achieve with these little collections of useful information can be anything but small and limited. They don't cost much energy or money to...
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Ezine Readers Not Biting? Change the Bait, Part III
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Written By:
Jessica Albon
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Ezine Readers Not Biting? Change the Bait, Part III
By Jessica Albon
Copyright 2003, The Write Exposure
In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely.
Today's elements increase sales by increasing your company's credibility. Your nameplate, masthead, and tagline each play a crucial role in building reader trust.
Only when your readers trust you will they be ready to do business.
Your company newsletter nameplate
Whether your newsletter is print or HTML (or even plain text) your nameplate should be instantly recognizable and meaningful to your target audience.
If you've established (or want to establish) a strong brand, make the nameplate look like your logo using similar typefaces and colors.
If you offer several publications and want readers to be able to easily differentiate between each, make one element constant (typeface, colors, or a selected word in the name), and the rest contrasting.
Regardless of your goals, make sure your nameplate:
Stands out: make it big, make it bold, make it clear it's the nameplate, not just a headline.
Is consistent: using the same nameplate in each issue helps readers recognize the publication. Consistency is a key way to build reader trust.
Is understandable: don't make your readers guess what your newsletter's about. If they find your newsletter name confusing, they expect to find your product/service confusing as well and may just refuse to buy.
Your company newsletter masthead
Your masthead is where you describe your company and your newsletter. The precise details you include will depend on your goals. If you want your company to look friendly, for instance, include the names of people involved with the newsletter's production.
Your masthead must offer contact information. This is typically the reader's first stop when they want to know more. If you don't make it easy, you'll lose sales.
Your masthead is also a great place for publication information--like whether or not you accept articles for publication. The more your newsletter looks like a paid subscription newsletter, the more valuable it'll be to readers.
Including all the nitty-gritty - continued below ...
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continued ...
details in your masthead is also a super way to build credibility with your readers.
Your company newsletter tagline
Your tagline carries a heavy burden--it must be short, it must be persuasive (but not salesy) and it must be comprehendible.
Somehow, in 15 words or less, you must give your readers all the information they need about your publication.
Fortunately, that's not as hard as it sounds. All you'll need to do is come up with the #1 benefit for subscribers.
Okay, so it's still hard.
But, it's not only do-able, it's crucial.
You also might want to include the following information in your tagline (if you have a few extra words):
frequency
audience size
format.
Here are a few examples of taglines clients have used with much success:
Your guide to a well-trained dog
A humorous look at life as a single dad
Bi-monthly tips on decorating your fingernails for parties
You'll notice that, though each of these newsletters is published by a company, not one mentions the company's name or interests. Rather they focus on the reader's goals. That's the key to a tagline that gets people to subscribe and stay subscribed to your newsletter.
The right tagline doesn't just add value for the reader, rather you'll find a great tag will help you focus your newsletter content as well. Take some time to come up with the right tagline. Once you find one that works, you'll be able to use it for many issues to come.
When you carefully develop your nameplate, masthead, and tagline, you'll build a powerful foundation for reader trust. In each issue, the other elements of your newsletter (content, etc) will build upon that foundation to unleash a powerful sales ally.
What's the secret to more profits, happier customers, and expert status?
A pink and purple polka-dotted ping-pong paddle, of course.
Rocky explains: http://www.designdoodles.com/ping-pong.htm
About the Author
Jessica Albon is the focusing chief of The Write Exposure where they create print and email newsletters that get results. Subscribe to their free newsletter for tips on maximizing your company newsletter: http://www.designdoodles.com
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NEXTWEST Awarded “Best of Show” at INTERNET TELEPHONY® Conference & EXPO Fall 2004 - NextWest Phone Systems
NextWest, Inc. announced today that the NextContact Call Center Solution has been named a ”Best of Show” winner at Technology Marketing Corporation (TMC)’s INTERNET TELEPHONY® Conference and EXPO Fall 2004. The show, held last month at the...
Effective Stock Rotation Increases ROI - Lawrence Roth
Every year is the same. Even leap years are the same as other years. Each January is followed by a February. There is always a November before December. Tuesday arrives after Monday. There are always twelve months to a year and three months to a...
Creating A Network That Works - Diane Hughes
Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources and...
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