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Further
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Web-Site Savvy for Small Business Owners - Peggie Arvidson Dailey
Home-based business owners don’t have an inordinate amount of time or money to dedicate to hosting, building or maintaining a website. But you should note that the internet plays a part in the daily routine of 88% of Americans, and of those, 92%...
A Few Important Tips For Starting Your Home Based Business - Kirk Bannerman
There are numerous reasons why people choose to start a home-based business. Some of those reasons include: 1. Dissatisfied with their present employment situation. 2. Out of work due to being laid off or downsizing by their employer. 3. A...
Think You Can’t Afford the Help You Need? Think Again! - Diane Hughes
So many small business owners - especially those who work from home - are very pressed for time. After all, as an independent professional, you must wear the hats of: accountant, salesperson, customer service representative, marketing manager,...
Hey Landlord! Is Your Lease Legal? - Mark Walters
The longer you are a landlord the more you strive to create the perfect lease/rental agreement. Landlords learn in the school of hard-knocks that some tenants are certified trouble makers and we try our best to protect ourselves with a carefully...
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Ezine Readers Not Biting? Change the Bait, Part I
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Written By:
Jessica Albon
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Ezine Readers Not Biting? Change the Bait, Part I
By Jessica Albon
Copyright 2003, The Write Exposure
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite.
What should you be baiting your newsletter with? Let's take a look:
1. The right list. How are you getting your subscribers? Some people run contests or give away e-books. Both are great, but you need to choose them carefully.
If you sell candles to retailers, you wouldn't hold a monthly drawing for a 12-month supply of candles. Rather, you might offer an e-book on increasing sales 50% with small display changes. The monthly drawing will result in more subscribers, but few of them will be in your target market.
2. The right content. Again, generic is bad. Let's say you sell mechanical steps for short people buying tall vehicles. Your audience will likely be middle class, educated commuters, and you'll probably have more female readers than male. Thus, an article on how investing in your car is a good idea (the Wall Street Journal reports older SUVs are skyrocketing in value) would be more appealing to readers than an article describing the proper way to tie down a load of wood.
Not only will the article on investing in - continued below ...
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automobile upgrades appeal more to the audience, it'll also result in more sales because it's more highly targeted.
3. Ask for the sale. We get a lot of newsletters that don't explain what they're selling. If you don't tell your readers that you sell marketing services, how are they going to know they should hire you?
Why not use your top sponsor spot for your own advertisement every so often? Or mention in your editor's letter that you're having a special.
If you use testimonials, why not introduce them with a brief description of the product or service the customer purchased.
Whatever else you do, commit to making it clear in each issue that you are a company that does x. Then allow yourself some open promotion every few issues.
What's the secret to more profits, happier customers, and expert status?
A pink and purple polka-dotted ping-pong paddle, of course.
Rocky explains: http://www.designdoodles.com/ping-pong.htm
About the Author
Jessica Albon is the focusing chief at The Write Exposure, a company that specializes in creating email and print newsletters that get results. Subscribe to their free ezine for tips on making your company newsletter more profitable: http://www.designdoodles.com
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| _Additional Resources ... |
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Government Buying And Selling On The Internet - Christina DeMers
Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009. ...
Start! - Dave Balch
It's hard to get started. That could mean a lot of different things, so let me talk about a few of them. For one thing, getting started in the morning can be pretty difficult for a lot of folks: just getting to that first cup of coffee can be the...
Financing Your Home Business - Elena fawkner
Financing Your Home Business © 2002 Elena Fawkner So, you have a great idea for a business and, more importantly, the know-how to bring it into creation. The only thing you’re missing is the cold hard cash to get started. What are your...
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