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Further
Reading ...
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How To Make Sure Your Customers Still Trust You - Denise O Berry
The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure. 1. Go the extra mile. Under promise and over deliver - a time worn...
Career Advice: Eyeball Etiquette - Richard Lowe
The other night I was watching the World Wrestling Federation, which is something that I like to do every Thursday night. I know, I know, but I find the show entertaining and relaxing in a strange way ... it's so ridiculous that there is no way to...
Tactical Hints for Succession Planning - Don A Schwerzler and David Jones
Tactical Hints for Succession Planning The sooner the succession planning process is started the better, and you will have more options. Another advantage: options, such as buying life insurance to fund the stock ownership transfer, tend to be less...
Five Things To Do To Earn Money On The Internet - Recep Oflas
Internet is growing very fast. As a result, there is more Internet users, more potential online customers and more opportunities to earn money on the Internet. But most of the people who try to earn money on the Internet are unable to use the...
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Exposing Your Expertise
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Written By:
Philippa Gamse
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Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets.
Here are my recommendations to implement this strategy:
1. Write the article
This may sound self-evident, but a couple of pointers:
- Keep it short, and make the language simple, especially if you're targeting online outlets. People don't read word for word on the Web - rather, they'll scan the screen. Complex sentences and dense copy will lose readers fast.
- Develop a template that can be easily customized for different target markets. My "Top Seven Ways to Tune Up your Website" has been parlayed into versions for over a dozen different industries. The essential points remain the same, and customizing simply involves adding specific examples.
2. Put it on your Website
One of the key goals of your Website should be to showcase your expertise. Content (combined with testimonials and success stories) is the best way to achieve this.
When adding articles to your site:
- Include a clear reprint policy. This should state whether you allow articles to be reprinted, and if so, under what terms (including your byline, copyright, notification of use, etc.)
- If you have a large number of articles, provide an index page that divides them into appropriate subject groupings, and gives a two-line description of each.
- Create a byline with an enticing hook to get people to visit your Website. Mine refers to my popular free tipsheet "Beyond the Search Engines", which lists 23 alternative ways to promote your site. This is far more powerful than a bland statement such as "Philippa Gamse is an internationally recognized . . ."
3. Research and offer it to appropriate venues
It's critical to be very clear about your target audience, and how to reach them. Who are the economic buyers and decision makers that you'd like to be in - continued below ...
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continued ...
front of, and what do they read? Do those sites or publications accept outside articles, and if so, what are their policies around doing so?
My assistant, Bonnie Jo Davis, runs my highly successful articles placement strategy. She provides a complete primer of her methodology, along with many online research sources at http://www.ArticlesThatSell.com/
4. Follow up links and references
It's extremely important to measure the success of these efforts, both in terms of the traffic to your site, and its quality.
Check the "referring URL" section in your traffic reports, and follow links to you from any site that you don't recognize. Often, site owners won't inform you when they've used your material. So you want to ensure that you have been properly attributed. But also, thank the site owner. I recently sent a note to a university professor who had added some of my articles to his course reading list. His response? "I really like your ideas, and by the way, we're looking for a speaker for our upcoming conference . . ."
The Proof of the Pudding . . .
Does all this work? Absolutely. One of my articles was recently highlighted as the "Cool Site of the Week" in Tekguide.net - an online technology and computer directory. But the page that it linked to was not mine, but PowerHomeBiz.com - another site that had featured this article. So I now have sites quoting sites that quote me . . . and that gets major brownie points in Google - the only remaining credible free search engine.
I was also recently hired to consult for a site in the auto industry after the owner had read my article in eDealershipnews.com. He said "I liked the article, I can see how you think, and I'd like some of that thinking for me". No further selling required!
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
pgamse@cyberspeaker.com
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| _Additional Resources ... |
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Homebased Business Directory - Chris Carter
While I looked for the best business for myself, I discovered a great many that were FREE to join, actually sold products and services that were needed by a great many people and pay as agreed. The site is a first attempt and underconstruction,...
Basic Guidelines To Keeping Your Work-At-Home Business Legal - Montegaza Cristian
A work at home business or home business can be an exciting, challenging, and lucrative adventure. It is, however, relatively the same as any other business, and is subject to the same laws and regulations that govern any business, no matter what...
Protect Your Computer System With A Comprehensive Security Policy - Cavyl Stewart
The most difficult part of creating a Security Policy for your business is determining what, exactly, to include in it. Never heard of a Security Policy before? You’re not alone. But whether you are the only employee in your company or you have a...
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