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Further
Reading ...
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Creating A Network That Works - Diane Hughes
Do you ever stand in awe of those people who seem to know everybody and everything? I know I do! Regardless of what you're looking for, these people have their finger on the pulse of the 'Net and know where to find it. Their network of resources and...
Hurry Up!! Get Rich?? - Gail Hornback
If you have an email address, then you've heard about the latest "Get-Rich" Program out. They come and go in waves, and the newest one seems to be cresting. This one is called MyListMaker. And before I say anything else, I want you to know I am...
Costly Web Copy Pitfalls - Vanessa Selene Williams
One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to…nothing Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get...
The Quantity Surveyor & Real Estate Development - Colm Dillon
Those of you who are new to the real estate development business, need to understand what each Design professional contributes to the development team and the specific services they are capable of delivering for you. Knowing what they do for you...
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Exploit Your Very Own Gold Mine
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Written By:
Dave Balch
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I was in a store last night and they had a mailing list sign-up
sheet on the counter. It said "Give us your address so we can
let you know about specials, sales, and news about our store."
Good idea!
Every business owner has a private gold mine just sitting there
and very few seem to be taking advantage of it: their current
customers. We all know how expensive it is to get a new
customer, but how many of us are getting all we can from the
customers we already have? This isn't rocket science; you are
providing a valuable product or service and your current
customers already know and trust you. Be in a position to make
special offers to them to get the biggest bang for your
advertising buck. To do this, you must know who they are and how
to reach them. To do that, create a database that is just for
customers. Anyone who has ever bought anything from you or
inquired should be in it. START NOW, EVEN IF YOU HAVE NO IDEA
HOW YOU WILL USE IT; it takes time to accumulate the data and
enter it. Then, when you decide how to use it you'll be ready to
rock 'n roll!
Collecting the data may be easy or it may not, depending on your
situation. The retail merchant I mentioned earlier only had
walk-in traffic, so they had to ask for the information. There's
nothing wrong with that. It's actually better, because their
customers are ASKING to be sold to! If your business is mail
order, you already have shipping information; be sure you have
their mailing address as well. If you want, you can even keep
track of what they buy, so you can send them specialized
mailings. If - continued below ...
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continued ...
you owned a pet store, for example, you could note
whether they buy dog or cat products. Then you could send
specialized mailings for each type of pet.
When you are collecting the data, however, be sure to get their
e-mail address. It costs nothing to ask for it, so ask for it!
Here's why: when you do decide how and when to contact your
customers, you can send e-mail instead of an expensive mailer to
everyone with an e-mail address. You save money on labor,
printing, envelopes, and postage. Plus, it gets there in minutes
instead of days.
What should you send to your list? How about special offers to
get people to come to your store during slow periods, or sales on
slow-moving merchandise? You can start a newsletter; it doesn't
have to be fancy, just keep your name in front of them and give
them something useful such as recipes or "newsy" things
pertaining to your products or services. Give them value.
They'll give you business.
Do not miss this incredible opportunity! Start building your
database now. Trust me, you'll figure out how to use it and when
you do you can be very, very effective in very little time.
About the Author
"Make More Money and Have More Fun" with your small
business! Dave will show you how with his FREE newsletter,
"Big Bucks in a Bathrobe" sent by e-mail. Visit
http://www.TheStayAtHomeCEO.com to sign-up, for information
on speaking services, or for copies of past articles and
newsletters. Comments and/or questions are always welcome
at 1-800-366-2347 or Dave@DaveBalch.com.
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| _Additional Resources ... |
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Beginner Inventors Four “Mistakes” for Disaster - M R Benson
Most beginner inventors get spun into the “Get Rich Quick” furor which is mistake One. Mistake Two is that beginner inventors are unaware of the risk, effort, money and resources required to bring new inventions to market and make a profit. Then...
How To Instant Balance Your Checkbook - Valerie Mills
Do you cringe each month when you see your bank statement arrive online or via snail mail? You can banish traditional checkpoint balancing forever. How? By taking advantage of your bank’s “between statements” record-keeping. It’s perfectly legit...
All About Postcard Printing Services - Mart Gil Abareta
Postcard printing services continue to expand in recent years. Individuals and companies have realized its importance, and have warmed up to postcards as a smart personal means of communication and an efficient business strategy. Being aware of the...
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