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Further
Reading ...
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Small Business Q & A: The Business Autopsy: A Fact Of Life - Tim Knox
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows. The reason I recommend you do a business autopsy is to uncover the...
13 Free or Cheap Effective Advertising Methods - Donnie Baird
Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited...
Successfully Meeting And Greeting - Ten Strategies For Getting Off To A Good Start - Lydia Ramsey
A day in the life of every businessperson is made up of a series of meetings and greetings. Whether you are making the initial contact with a client or a colleague, you want to get off on the right foot. Doing so will make the first encounter and...
Stocks: Reduce Risk Yet Maximize Profits - John Lux
It is important to note that every smart investor wants to minimize risk while maximizing profit potential. Yet conventional investment theory tells us that in order to increase returns, you have to increase risk. You may be surprised to find that...
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"Even if you are on the Right Track, You're Probably Going to Get Run Over If You Just Stand There".
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Written By:
Kerrie Mercel
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"Even if you are on the Right Track, You're Probably Going to Get Run Over If You Just Stand There". Deliver Astounding Profits using Extraordinary Copy Secrets!
G’day,
So what’s the problem? You have a great business, product or affiliate program. You understand your market. Your profit margin is good. Your order taking system is up and running. Sadly, but expectantly you peer into your email box every morning . . . where are the orders?
If you are trying to reach your target market via the internet your copy might as well be written in Chinese if you are just stating product facts.
You have to tell, not sell.
You can employ the best designer in the world, produce the most stunning ads and cosmetically appealing web site ever seen, but it doesn't really matter because consumers are looking for solutions to their problem, not someone raving on about how good their product are.
Regardless of what you're trying to sell, you really can't sell it without "talking" with your prospective buyer. You have to go back to basics. It’s all about solving your buyer’s problem, gaining their trust and simply talking to them like a real person.
All exceptional copy "tells" rather than “sells”. Your reader is a human being just like you. When you are watching TV and an ad comes on, don’t you get up and get a snack, drink or chat to your partner? So how effective do you think a written advertisement will be? If the reader chats to their partner, they aren’t reading your copy are they? They probably won’t go back to reading it either.
Think about how you can "set the scene" by appealing to a desire or need. Tell a personal story, and then let it flow smoothly into a "visionary" explanation by describing in detail how wonderful life will be and, how "good" the prospective buyer is going to feel after he's purchased your product. This is the "body or guts" of the copy.
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Winning, sales generating copy follows a time-tested and proven formula:
l) Get the person’s attention in an attention grabbing way.
2) Tell them in what’s in it for them. Your copy must be irresistible; your reader has to want to read it all the way through.
3) Make them drool with desire. The benefits of your product have to look, smell and feel so good they can taste it.
4) Demand action NOW! Join this newsletter NOW! Add a time limit, or close by date. Any procrastination my cause them to miss out.
5) Break up the "work" of reading by using short, punchy sentences, under lining important points you're trying to make, with the use of sub-headlines, indentations and colour.
Regardless of the length of your copy, it should do one thing, and that is tell, and tell enthusiastically all the problems that you will solve. Push the benefits that they will gain. Make it very clear what’s in it for them.
The "inside secrets" are to make your copy so interesting, so propped up by massive benefits that your soon to be client, just can’t say NO!
Until next time,
Kerrie Mercel
info@justaddcoolwater.com
Secret Weapons for Small Business that are guaranteed to generate floods of new order! More profits = Business Success!
Just ADD Cool Water copyright © This article can be copied, printed, redistributed and emailed providing it is unchanged and used in its entirety.
About the Author
About the Author:
Kerrie Mercel is the author of "The Small Business Secret Weapon
" since 1996 she has helped main stream business to meld with the Internet .
Visit her site to find out how you can get a heap of free goodies
http://www.justaddcoolwater.com/cgi-bin/adtrack/adtracker.cgi?104
mailto:info@justaddcoolwater.com
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| _Additional Resources ... |
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Buy and Hold Investment Strategy - Gary J
"Buy and hold" is one of the most heralded investment strategies promoted today. "Buy and hold" is also one of the few investment methods where you are guaranteed to lose money 2 out of every 5 years...so why do it? Before expanding on the...
*****Do You REALLY Want To Start A Business.?***** - Michael Harrison
The ideal of being your own boss is very attractive and casually asked most people would say, "yes to be my own boss would be great." However, it needs to go farther than being the ideal. Having your own business is super. But what is it that you...
Avoid the Three Biggest Financial Pitfalls - Terry Mitchell
For the average person and/or family, the three biggest financial pitfalls to avoid are new vehicles, credit car interest, and short-term loans. Any and all of these can drain a person's or family's coffers of much needed funds. At best, they create...
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