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Further
Reading ...
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How To Sell Your Products and Services Now - Diana Barnum
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net How To Sell Your Products and...
Live and Play in Your Own Backyard: Golf Communities in Williamsburg - Elaine VonCannon
Live and Play in Your Own Backyard: Golf Communities in Williamsburg Golf has long been one of the favorite leisure activities of professional and retired individuals. In Williamsburg, Virginia and surrounding areas, the professional and retiree...
The Internet - a Numbers Game.... - Richard Grady
If you take a close look at this 'working online' business, you will see that it is quite simply a numbers game (this is actually the case with most if not all businesses). At the most basic level, building a successful website is just a matter...
Shake, Rattle, and Roll - Tina Rideout
Shake, Rattle, and Roll Google, Yahoo, and Msn Does everyone have their dancing shoes on?? Shake: Google started shaking things up earlier this summer when they went Public. This is of little importance to the average webmaster,...
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Email Marketing Basics
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Written By:
JC Anderl
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Email marketing is one of the best techniques that you can
learn. Nothing tops it in its ability to stay in contact
with your customer base. It's also remarkable cheap for
the results you get if you do it right. Here are the
basics of three kinds of email marketing.
Spam/Unsolicited Email
There really is not much to say except "don't do it." Spam
is becoming increasingly looked down on by customers and
Internet service providers alike. The response rates are
very low and ISP's will shut you down without notice.
There are other ways to promote your business, so let's
take a look at more effective email marketing techniques.
Ezine Advertising
Ezine advertising is a very effective and easy to use method
of email marketing. First you need to find an ezine to
advertise with. An ezine that is related or complimentary
to your site and products works best.
Directoryofezines.com offers a large, searchable database of
ezines for a small yearly membership fee. You can also use
www.ezinehub.com for free to find an ezine that relates to
your site.
After you have found a promising ezine, you should subscribe
to it to see the quality of the newsletter. A great rule to
remember: If you like the newsletter, then you probably
aren't alone. Newsletters with great content have a more
attentive reader base, which is also the type of reader base
that you want your ads to be sent to.
You should remember that your ads are just the beginning of
the process. Don't send your click-throughs to the same
page regardless of your ad, especially if you - continued below ...
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continued ...
have multiple
products. If your advertisement is for just one of your
products, send the visitors to the product introduction
page, not your home page.
Newsletters
If you already have a website up, you can ask visitors for
their email addresses. You can send them content filled
newsletters, tips of the week, or even just fill them in on
the latest deals on your products. This is easy to
implement and doesn't take much time once it is set up.
TIP! You should format your messages in a plain text
program such as Notepad. Your lines should all be 65
characters or less with a hard return at the end of the
lines. This will make sure that your message is all one
block like you intend it to be. Many email programs will
not display the word wrap correctly. If you rely on it, it
will leave your lines ending at unforeseen places.
More on publishing your own newsletter at:
www.redlionbooks.com/1emailmark/nwsltrpublish21.htm
Those are just the basics, but be sure to look into email
marketing. It can greatly benefit any online business
immediately.
Best of luck to you,
JC Anderl
http://www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.
About the Author
JC's website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at Redlionbooks.com
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| _Additional Resources ... |
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How Safe is Your Success? Part 2 of 8 - Bill Hely
"How Safe is Your Success" is a series of eight articles. Each article addresses a different aspect of a universal problem which is of particular importance to those who do business on-line. Most Internet users are at least aware there are dangers...
Introduction to Hazardous Materials Safety - G Neil Corp
You don’t have to work at Three Mile Island to be exposed to potentially hazardous substances. Indeed, almost all workplaces of any size contain at least a few substances that could pose potential safety hazards to your workers. For example, your...
Selling Your Home In The Winter - W Troy Swezey
In many parts of the country, selling a home during the winter months can be a challenge. Dreary, cold weather and the end-of-the-year holidays can keep buyers away and heighten fears of your home staying on the market longer than expected. ...
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