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Further
Reading ...
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How To Save Money On Credit Cards - Paul Davis
Some credit cards offer a cash advance option. But how good a deal is this? Not very. In fact, it can be downright expensive. Why? Because every time you use your credit card to withdraw case, more fees kick in: Cash advances can carry an...
How Can Job Fairs Help Your Company? - Razlan Manjaji
You may have been thinking about participating in career fairs. To some, this may not be a very feasible idea. The same crowd of candidates that visit your booth may also be visiting your competitors’ booth. In manning your booth, you need manpower...
A correct investment approach - Andy George
A correct investment approach By: Andy George After a horrendous two-year period from the turn of the new century, world stock markets would appear to have come back from the dead with prices rising albeit in a not so spectacular fashion. The...
10 Tips For Starting Your Internet marketing - Gunnar Berglund
1. Find a strategic business partner. Look for one that have the same objective. You can trade leads, share marketing info, sell package deals, etc. Stone Evans Plug-in Profit Sites is perfect for the beginner-marketer 2. Brand your name and...
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Customers - Why should they buy from you?
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Written By:
Alan Fairweather
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There are a whole range of reasons why customers buy a
product or service. They usually buy to solve either real or
perceived problems. They want to move away from pain and
towards pleasure. They want to feel better after having made
the decision to buy a product or service than they did
before.
Customers will buy from you if you meet these criteria.
However there are other reasons they will buy from you
rather than your competitors.
1 - If they think you're an expert and a specialist
2 - If they think you're product or service is better
3 - If someone tells them to
Let's look at each of these in turn -
#1 Customers want to know that you understand them and their
business. It therefore makes a great deal of sense to
specialise. Work in a niche and become known for it. For
example - If a customer is in the hospitality industry and
they know that you specialise in the supply of hygiene
products to that industry; then you're more likely to
receive a call from them. They know that if they raise a
particular problem with you then you'll understand.
#2 It makes sense to say that, people will come to you if
they think your product or service is better that your
competitors; so you've got to make sure they get that
message.
And it's not all about selling - customers will form an
impression of your product or service by the image you
project.
continued below ...
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continued ...
/>I'm sure you've heard the saying - "you never get a second
chance to make a good first impression."
If you want to draw customers to your business rather than
your competitors then everything about it must make a good
first impression. You - your business name - business cards
- your people - vehicles - stationary - web site - leaflets
and brochures - everything and anything about your business.
I recently passed a delivery truck from a local bakery. It
was the oldest, dirtiest vehicle I've seen in a long time. I
don't thing I'll buy any of their pies.
#3 Customers will come to you if someone else tells them to.
That someone will be one of your unpaid sales-force who say
wonderful things about you and your business to other
people.
They may be someone who has met you, has been impressed with
you and what you have to say. Or they may be an existing
customer or client who has experienced your superb customer
service. They might just be someone who has heard about how
good your products and service really are.
About the Author
Discover how you can generate more business without having
to cold call!
Alan Fairweather is the author of "How to get More Sales
without Selling" This book is packed with practical things
that you can do to – get customers to come to you .
Click here now
http://www.howtogetmoresales.com
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| _Additional Resources ... |
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"Trading With the Help of the Experts" - Joseph Sgro
Would you be interested in live trading seminars captured on DVD and CD? While I was scooting around on the web looking for interesting resources for my members I came upon a great way to learn to trade - using the experts! How many times have you...
8 Tips for working from home - Verena Zbinden
1. The biggest obstacle - YOU! Yes, you read correctly - it's you! Now that you are your own boss, the only attitude you can control is your own. You have to project a positive attitude whether you are face to face, on the telephone or on the...
Increase Sales with Payment Solutions - Marc Singer
Take a second and imagine your shopping on a website, find the product you've been looking for, and as you go to the order form to purchase it, you find out that the company doesn't accept payment online. Instead, you must mail a check. If you...
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