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Further
Reading ...
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How to protect your eBooks from Piracy and Copyright Infringement! - Seb Jay
How to protect your eBooks from Piracy and Copyright Infringement! eBooks, or electronic books, mean big business for all aspiring writers. Not only can eBooks be sold in their own right as standalone products, but eBooks are fast becoming the...
PR That Entrepreneurs Often Overlook - Robert A Kelly
If that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences that most affect your new enterprise. PR that uses a...
Don't Punish Yourself Doing (Type X) Business - Amin Khan
Are you type X or type Y? Don't worry, it ain't gonna hurt you until you really understand what you should be? Type X, or Type Y! In today's hyper-competitive world, there's no better way to live your dreams than to have your own online ...
The Different Types of Web Conferences - John Simpson
Meetings, presentations and collaborations are all different types of web conferences in popular use today. Web conferences are flexible and answer different needs within the business and other communities. The power of a communication tool lies in...
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Customer Loyalty
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Written By:
Christoph Puetz
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Loyal customers are the foundation of almost every business. Going the extra mile to provide outstanding customer service is the first step to customer loyalty. But there is more. Of course - your products and services in general need to be good. If you offer lousy uptime there is not really a reason to be loyal when being a customer. You just don't deliver, period.
Here are a few more suggestions to gain customer loyalty.
1) Be smart. Be smarter than your customers are. Make sure you and your staff always (no exceptions) have more answers than your customers have questions. Most people are very loyal to expertise and proven skills.
2) Pay Attention. Pay attention to what your customers really want from you and what they really are hoping to find. If you see a pattern - follow it and adjust accordingly.
3) Attitude and outfit. Show positive attitude. Always be on time; never ever run late when a customer is involved. Be professional, act professional. If you meet with a customer - don't look like coming from a .COM company (even if you are) where shorts and T-Shirts are business attire. Don't over-dress either.
4) Dump any strict policies. Don't make customers think, that doing business with you is a risk. Be generous and flexible. Every situation is unique - so can be your decisions. If a customer is not satisfied, give him the money back and try spinning this into an even bigger sale.
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5) Don't hire unlikable people. Nobody likes to give money to someone they don't like. Even if your staff might never really talk to customers and only communicates via email or forums - a personality will always shine through. A customer will feel after a while, who he is dealing with.
6) Don't be pushy. Don't try to push a customer to something they don't want, they don't need or they are not sure about. Show options, be patient. Customers like that more than a stupid sales pitch.
7) Offer superior products. Add a little more to each product or service than necessary.
None of these things alone with get you loyal customers, but a combination of things will make it very difficult for a customer to leave. If you get a customer to this point, you are able to ask for a higher price for your products and most of them will be happy to pay a little more so that they can continue to enjoy the service and the products that you provide.
This article can be published as long as a live return link to http://www.webhostingresourcekit.com is provided.
Christoph Puetz is a successful small business owner (Net Services USA LLC) and international author.
Guides, Tutorials, and Articles for small businesses - http://www.webhostingresourcekit.com
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Warning! Your Domain Name Could Infringe On Trademark Rights! - Al Martinovic
If you have or are about to purchase a domain name, YOU could be in trouble and you don't even know it yet... See, what the domain sellers won't tell you is that the domain name you are purchasing or have purchased can possibly infringe on...
Business Like Image - Bob Osgoodby
So you want to start a home based business. Just think, you can work in your slippers when you want to - what could be better? No commute, not having to play office politics, no income - Whoops how did that sneak in? Let's have a reality check...
4 Simple Steps to Successful Delegation - Inez O Ng
Last month, my featured article was about creating a “Stop Doing” list. Hopefully, if you followed my suggestion, you now have a list of tasks that you are looking to delegate away. It seems a natural progression that I now disclose a few simple...
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