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Further
Reading ...
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Starting a Business - (3 - 3) - Michael Herman
In the initial two parts of this article I talked about some of the steps necessary in starting a business; Licenses and Permits and the Form of Business Entity. I would like to conclude this article with a mention of the Accounting and Taxation...
How Envelope Stuffing Scams Con - BB Lee
Here's a legitimate looking advertisement found in the classified section of a local newspaper. "Our Company will pay you up to $5 per envelope stuffed! Hurry this opportunity will not last long!" Most work at home envelope stuffing scams...
Invest in the stock market for the RIGHT reason, using the RIGHT choices - Charles M O Melia
You have permission to this article either electronically or in print as long as the author bylines are included, with a live link, and the article is not changed in any way (typos excluded). Please provide a courtesy e-mail to...
10 Things to Think About When You Run Your Own Seminar or Workshop - Martin Avis
Experts on all kinds of subjects, at some point in their careers, often try to run seminars or workshops. There are lots of reasons why they do it, but the main one is money. These can be very lucrative money- spinners if done correctly. An awful...
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Creativity Management – Measurement, benchmarking and Improvement
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Written By:
Kal Bishop
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Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally, to monitor each measurement for improvement.
Definitions of creativity are not elusive. In fact, the number of definitions helps the analyst better define creativity and refine its management:
a)Coming up with original ideas.
Misleading. It can be compellingly argued that all new ideas are actually evolutions of previous ideas. Implies a break from the past.
b)Recombination.
The recombination of existing elements to form something new. Thus creativity is not something completely new but relatively new. Offers a practical method. For example, Synectics – the practice of taking two elements and consciously creating new links and elements from them.
c)Novel and useful solutions.
Does not imply a complete break with the past and introduces the concept of applicability. Can be extrapolated to arrive at creative and critical thinking. Where creative thinking is used generate a large idea pool and critical thinking is used to reduce that pool to feasible ideas. Implies that creativity can be measured according to degrees of novelty. Someone who expands on Einstein’s Theory of Relativity is not as creative as Einstein was as the ideas are not as novel.
d)Expressing unusual thought. Experiencing the world in novel ways. Effect significant changes in culture (Csikszentmihalyim, 1996).
Implies creativity has practical, expressive and cognitive elements. Closer to the common - continued below ...
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continued ...
perception of “artist.”
e)Producing a number of ideas, a number of diverse ideas and a number of rare ideas. The most thoroughly “scientific” definition and practical on a quantitative level.
f)Creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation. Provides a good distinction between creativity and innovation. Implies a number of differing competencies are involved and also implies the universality of creativity – we are creative on some level as we all solve problems.
Other definitions, measurement and benchmarking techniques are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
About the Author
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
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Catch The Cash On The Net…In More Ways Than One - Tony Scarvaci
Thousands of dollars in commission? Does the idea sound too good to be true? Well, it's what people like you and me are earning these days. Thanks to the Internet. Couple of years ago, you'd probably think its gab. But if you have been online...
A Blueprint for Managing your PR - Robert A Kelly
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1140 including guidelines and resource box. Robert A. Kelly ©...
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Below are 9 different types of zero down mortgage that you can qualify for. Each one has positive and negative aspects. Read and learn about which zero down mortgage will suit you best. 80/20: The 80/20 loan is simply an 80% first mortgage with a...
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